Aryzta North America changes its name to Aspire Bakeries

US – Aryzta North America, which earlier this year was acquired by private equity firm Lindsay Goldberg for US$850 million, has changed its name to Aspire Bakeries, a decision that reflects the company’s aim to “continue to move upwards.” The company revealed that the name Aspire Bakeries emerged as the winning name from among 150 ideas submitted by some of the company’s 4,500 employees. Alex Gillis, a bakery supervisor at the bakery in Brantford, Ont., recommended the name Aspire, saying, “as we aspire to be the best bakery in North…

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