Diageo, Bacardi launch new products to expand respective ready-to-drink portfolios

UK – Alcohol beverage manufacturing giant Bacardi is expanding its Bombay Sapphire portfolio with the addition of two new ready-to-drink (RTD) gin and tonic offerings. Simultaneously, its UK-based peer Diageo has introduced a new ready-to-drink can of Gordon’s 0.0% alcohol-free spirit mixed with tonic for on-the-go summer occasions. Bacardi’s new Bombay Sapphire and light tonic is made using the brand’s London dry gin, blended with light tonic and is reported to contain only 98 calories. Meanwhile, Bombay Bramble and tonic features the brand’s berry-flavoured Bombay Bramble gin and is said…

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Bacardi, Manchester Distillery expand alcoholic beverage portfolios with new product launches

EUROPE – Alcoholic beverages giant Bacardi and its much smaller rival Manchester Distillery have introduced new products to expand their respective alcoholic beverage portfolios. Bacardi which is one of the one of the largest privately held, family-owned spirits company in the world has introduced three new ready-to-drink (RTD) offerings, expanding its Martini portfolio. These include Martini Fiero & Tonic and Bacardi, Martini Non-Alcoholic Vibrante & Tonic, and Martini Non-Alcoholic Floreale & Tonic. Martini Fiero & Tonic is described as a “perfectly balanced” drink featuring vibrant citrus notes of Murcia orange…

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PepsiCo launches canned cocktail mixers as Bacardi unveils fruit infused vodkas

US – American multinational food and beverage corporation PepsiCo, has expanded its beverage portfolio with a new non-alcoholic mini-can mixer containing real juice and no artificial sweeteners. The new drink dubbed Neon Zebra will be available in four flavours – Margarita Mix, Strawberry Daiquiri Mix, Mojito Mix and Whiskey Sour Mix. Its release aims to position  the maker of popular soda brands Pepsi, Mountain Dew, and Miranda, as a key player in the cocktail mixer category. “Neon Zebra adds a new level of personality in the cocktail mixer category with…

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Innovations that changed how food companies package food in 2020

GLOBAL – 2020 was a year when major companies in the global food space announced ambitious sustainability goals which they also embarked on achieving. Plastic, the major component of unsustainable packaging, was at the centre of these commitments to sustainability with most global food and beverage companies committing to getting rid of this material from their production lines. With plastic being increasingly unpopular, manufactures shifted their focus to more environmentally friendly materials, leading to one of the most radical innovations in the food packaging sector.   Food Business Africa takes…

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Bacardi acquires UK’s leading premium cocktail solution company Tails

UK – Leading American spirits company Bacardi has taken full ownership of premium crafted and batched cocktail company, Tails for an undisclosed sum. The full acquisition comes two years after Bacardi (which is reported to be  one of the largest American privately held, family-owned spirits company in the world) acquired a minority stake in Tails. Established in 2010, Tails is a London-based company which produces a range of classic and contemporary cocktails made using the Bacardi brands, which are prebatched in 1 litre bottles or on draught. Tails Cocktails offers…

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Spirits maker to move to new 100% biodegradable spirits bottles by 2023

CUBA – Spirits company Bacardi has unveiled plans to launch a new biopolymer spirits bottle in 2023, which it says will biodegrade in 18 months without leaving behind harmful microplastics. The new 100% biodegradable bottle will be rolled out to replace single-use plastic across the company’s entire supply chain and its 200 brands and labels, starting with Bacardí rum. Bacardi currently produces around 80 million plastic bottles, amounting to 3,000 tons of plastic, across its portfolio of brands every year. “Over our 158-year history, Bacardí has always believed in respecting…

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Diageo pledges 8m bottles of sanitizer for frontline healthcare workers

UK – Diageo has pledged to enable the creation of more than 8 million bottles of hand sanitizer to help protect frontline healthcare workers in the fight against the Coronavirus (COVID-19). To achieve this, the world’s leading distiller revealed that it will be donating up to two million litres of alcohol to manufacturing partners in the UK, Ireland, Italy, USA, Brazil, Kenya, India and Australia. Diageo said that it will provide Grain Neutral Spirit (GNS) – a 96% strength ethyl alcohol used primarily in production of vodka and gin –…

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Bacardi USA unveils partnership to establish the Bacardi Center of Excellence

USA – Bacardi USA has partnered with Florida International University to create the Bacardi Center of Excellence at the Chaplin School of Hospitality & Tourism Management. The spirits company has unveiled a US$5 million financial package to Florida International University for the establishment of the Bacardi Center of Excellence which will be dedicated to a new and unique educational program tailored for the spirits industry. The Center of Excellence will provide student scholarship opportunities, promote community events and provide pathways to entrepreneurship. The Bacardi Beverage Innovation Fund will be used…

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