Biscuit company Bahlsen partners with Baileys to unveil two new limited editions of products

GERMAN – Bahlsen, a biscuit company, has unveiled two new limited-edition Baileys-flavoured products, which will be released in the UK in Autumn. The limited-edition products have been created in collaboration with Baileys to capitalise on the growing consumer preference for indulgent treats. Bahlsen Choco Leibniz Baileys feature Bahslen’s signature butter biscuit base, which is set in smooth milk chocolate and infused with Baileys Original Irish Cream. “Consumer appetite for Special Treats has seen ongoing popularity over the years, with consumers keen to have indulgent biscuits that are ‘worth the calories’,…

Read More

East African Breweries expands portiflio with launch of Baileys Delight in Kenya

KENYA – The Kenya Breweries Limited, subsidiary of the East African Breweries Limited has added a new cream liqueur to its offering, Baileys Delight, from the original Irish cream maker Baileys. This makes Kenya the second market across Diageo portfolio to launch the product after Guinness Nigeria. Blending cream and the taste of African honey, it is available in bars, restaurants, supermarkets and Jumia Party ecommerce platform. Baileys Delight has 15% alcohol by volume (ABV) coming in 750 ml bottle and 350ml bottle packs, retailing at a recommended price of…

Read More

Diageo launches a dairy-free version of its Baileys brand

UK – Diageo has launched a 13% ABV dairy-free version of its Baileys liqueur in the UK, which is made from almond milk. This vegan-friendly version of the signature Baileys drink is called Baileys Almande, and has been being introduced to the UK following the success of the drink with US consumers. According to FoodBev, Baileys Almande replaces the cream in its traditional Baileys drink with almond milk, almond oil and vanilla essence creating a “smooth, nutty flavour”. “Baileys is one of the UK’s most-loved spirits brands and we wanted…

Read More