Barilla launches 100% whole wheat pasta range in the Middle East

ASIA - Barilla, world’s leading Italian pasta brand, has launched a new whole wheat pasta range in the Middle East, made of 100% whole wheat. Barilla’s whole wheat pasta serves as an excellent source for fibre as it provides 6g of fibre per serving, which is three times the fibre in traditional pasta. According to…

Barilla invests US$1.2b in an expansion plan as demand for pasta rises

ITALY – Barilla, an Italian food company, has invested US$1.2 billion over five years to expand production and launch new products as the world’s biggest pasta maker responds to shifting demand. According to Reuters, Barilla’s pasta and sauces have grown faster than its bakery business in recent years, and now account for almost 60% of…