Molson Coors debuts organic beer as Beam Suntory unveils a new zero-sugar vodka line

US – Molson Coors Beverage Company has launched a new organic, low-calorie brew targeting health-conscious consumers while its counterpart, Beam Suntory has expanded its Pinnacle Vodka range with the introduction of a new zero-sugar vodka line. Dubbed Coors Pure, the new beer is Molson Coors’ first alcoholic beverage to be certified as organic by the USDA. Coors Pure being launched at a time when better-for-you beers are proving to be better performers even as the category at large flags facing the explosion of interest in other alcoholic beverage options such…

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Beam Suntory expands distribution partnership with Southern Glazer’s

USA – Beam Suntory, the second largest premium spirits company in the US has expanded its national alignment with Southern Glazer’s, adding nine additional markets to its current 34 market distribution relationship. The companies have entered into a nearly 11-year arrangement, in which Southern Glazer’s will represent Beam Suntory’s complete portfolio of brands in the additional nine markets, effective April 1, 2020. Southern Glazer’s will distribute Beam Suntory’s complete portfolio of brands including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac across this…

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Beam Suntory expands portfolio with new rosé and yuzu citrus Effen vodkas

USA – Beam Suntory has unveiled new variants of its EFFEN® Vodka, a super-premium and smooth vodka, looking to delight US consumers with new taste experiences. The two new flavors: EFFEN® Rosé and EFFEN® Yuzu Citrus are an expansion of the Effen vodka made from premium French wheat using a continuous distillation process, along with all-natural ingredients, to create a light, crisp vodka experience. The two new expressions are an extension of EFFEN’s “Different by Design” marketing campaign launched in 2018 to celebrate self-expression and creative taste experience among consumers.…

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Spirits giant Beam Suntory rebrands South African subsidiary ABV Brands

SOUTH AFRICA – Beam Suntory, the world’s third largest premium spirits company, has rebranded its South African-based distribution unit, ABV Brands as Beam Suntory South Africa. This comes as part of Beam Suntory’s strategy to increase its share in the country after it acquired full ownership of ABV Brands in April 2018. Beam Suntory has owned a 50% stake in ABV Brands since 2015 – which has been the company’s distribution partner in South Africa since it was founded in 2010. According to Beam Suntory, the ABV Brands team has…

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Beam Suntory announces Albert Baladi as new CEO replacing Matt Shattock

USA – Beam Suntory Chairman & CEO Matt Shattock has announced that he will transition CEO responsibilities effective April 2019 to Albert Baladi, the company’s current Chief Operating Officer and President – North America. According to the company, Shattock will remain a member of the Beam Suntory Board as non-executive Chairman and a member of the Suntory Holdings Board, under this succession plan. As of April 2019, Shattock will have served as leader of the company for ten years, including five years since the Beam Suntory merger, to which annual…

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Beam Suntory unveils a limited edition Irish whiskey, Tyrconnell

USA – Beam Subtory, the world’s third largest premium spirits company has unveiled one of the most aged expressions within its cask finish portfolio, The Tyrconnell® 15 Year Old Madeira Cask Finish Single Malt Irish Whiskey. Aged for 15 years in American White Oak ex-bourbon barrels and then finished in Madeira wine casks from Portugal’s Madeira Island, The Tyrconnell 15 Year Old Madeira Cask Finish is a one-of-a-kind Irish whiskey with an unsurpassed richness and complexity. It is the oldest Madeira cask finished Tyrconnell released. By 2007, The Tyrconnell distilling…

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Beam Suntory reports 3.9% rise in sales led by bourbon brands

USA – US spirits major Beam Suntory has posted net sales of US$6.47 billion in its third-quarter results, up 3.9% from the corresponding period last year. The company has said that strong performance by its bourbon brands had led to ‘even faster growth’ for its Jim Beam Black, while also seeing ‘excellent initial results’ for its recently launched Jim Beam Vanilla, launched in August. There was also growth in Suntory’s Japanese spirits unit, Suntory Spirits, which increased sales by 5% from the same period last year. In the third quarter of 2017, Bourbon…

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