Heineken raises glass to 5 years of quenching Ivorian’s thirst with locally made beer brand Ivoire

IVORY COAST – Brassivoire, the Ivorian joint venture between Dutch brewer Heineken and front-ranking specialized consumer goods distributor CFAO, is celebrating 5 years anniversary since the launch of its flagship locally made beer brand Ivoire. Launched in 2016, Ivoire features locally grown broken rice combined with malt, offering a unique original drink anchored in the taste and culture of the Ivorian terroir. The celebration was an opportunity to acknowledge the success the brand has attained with Laurent Theodore, Managing Director of Brassivoire, highlighting that, “The anniversary of Ivoire is a…

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AB InBev bets on hi-tech natural barley cultivars to boost beer-making capacity

SOUTH AFRICA – Anheuser Busch InBev (AB InBev), world’s largest brewer is seeking to introduce a new barley cultivar from South Africa to boost its production. Kadie, the barley variety has a high-yield potential, a high percentage of kernel plumpness and ripens quicker than other varieties in dry lands. “It’s quick, it’s short and has the X-factor,” Daniel de Klerk, a barley breeder at the research institute, said of the new variety. According to reports by Reuter’s, Kadie might be considered for use in production of the AB InBev’s flagship…

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Nigerian Breweries kick-starts year-long 75th anniversary celebrations

NIGERIA – Nigerian Breweries Plc, the largest brewing company in Nigeria has kicked of its palladium jubilee celebrations with a raft of activities. As it marks 75 years of existence under the theme “75 Years of Refreshing Lives”, the beer maker has unveiled a new logo depicting a bust of excitement and youthfulness, featuring the green and white colours of the Nigerian flag, a testament of being a proudly Nigeria company. Outlining the planned activities to mark the year-long anniversary with all its stakeholders, the company has disclosed it will…

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South Africa alcohol industry calls on government support, rational decision making

SOUTH AFRICA – The South African wine industry is calling on government to join hands in rebuilding the sector towards a sustainable future by creating an enabling environment through sound policy decisions, infrastructure investment, stricter enforcement with regard to illicit trade, as well as financial support and relief. The wine industry plays an important role in the agriculture sector, contributing R55 billion (US$3.6 billion) to GDP (1.1%) and supporting 269 096 employees in the total wine value chain. The country’s wine body, Vinpro has warned against further alcohol restrictions, which…

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Ethiopia based brewer United Beverages SC introduces new premium beer brand dubbed Waliin

ETHIOPIA – United Beverages SC, a joint venture between family-owned Kangaroo Industrial Group and United Africa Beverages Company in Ethiopia, has launched a new beer brand dubbed Waliin. The new premium lager beer is currently available for sale in selected cities of the country. United Beverages SC, which started its operation 3 years ago in Mojo town of Oromia State, with a capital of over €88 million, has a brewing capacity of 1.6 million hectolitres and a packaging capacity of 800,000 hectolitres. The new plant features modern technology with its…

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Heineken’s EverGreen strategy gathers momentum as 9-month profit rise to US$3.56B

NETHERLANDS – Heineken, the world’s second-largest beer manufacturing company, has reported a €3.08 billion (US$3.56 billion) net profit for the first 9-months of 2021, a significant jump from €396 million that was reported during the same period last year.  The rise significant jump in profits has been partly attributed to the Evergreen strategy that the company adopted in February this year to respond to current times while staying true to company values and heritage.  Although 9 months’ revenues were impressive, the company’s Q3 revenues were not as stellar. Beer volume…

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UK brewers launch net zero emissions roadmap, Innis & Gunn receives approval for Edinburgh brewery

UK –  The UK brewing industry has launched a roadmap to net-zero carbon emissions to help industry players in their journey towards a carbon-positive future.  The roadmap launched ahead of the UN Climate Change Conference (COP 26) was led by the British Beer & Pub Association and the Zero Carbon Forum.    Emma McClarkin, chief executive of the British Beer & Pub Association, said the launch of this brewing specific roadmap provided British producers a clear pathway to net zero.   “Brewing is distinct from the wider hospitality sector and is a key part…

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South Africa Breweries switches to renewable energy in production of Castle Lite

SOUTH AFRICA – South Africa Breweries has resorted to using renewable energy in brewing its extra cold refreshment, Castle Lite, in a bid to beat the load-shedding blues and ongoing power constraints in the country. With this switch, Africa’s largest premium lite beer, is on a journey to make sure that all South Africans are able to enjoy life and their extra cold Castle Lite to the max, without interruption. “By reducing the amount of electricity that we pull from the grid, we’re making more electricity available for everyone; meaning…

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AB InBev fishes out for innovative ideas through Beer Garage Africa Innovation Challenge

AFRICA – AB InBev, world’s renowned beer company, AB InBev has partnered with Hindsight Ventures to launch the Beer Garage Africa Innovation Challenge, which will offer startups access to venture development and grant funding. With over 500 brands and over six million B2B customers in over 100 countries, AB InBev launched Beer Garage a few years ago with the objective of driving innovation by building a strong community of ecosystem stakeholders. As part of this initiative, the beer major is now launching the Beer Garage Africa Innovation Challenge, a pan-African…

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AB InBev explores US$1.2B sale of German brands as part of beyond the beer aisle strategy

GERMANY – Belgium-based multinational drink and brewing company Anheuser-Busch InBev is exploring a sale of some of its German beer brands as it focuses on growth beyond the beer aisle, Bloomberg has reported.   Bloomberg, citing people familiar with the matter, noted that the world’s largest brewer was in the business review stage and there’s no certainty that it will decide to proceed with a sale of the German brands which are valued at about US$1.2 billion.   “We continuously assess our options to optimize our business and drive growth,” a spokesperson…

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