Heineken unveils new sustainable bar concept in effort to make the world “a little greener every day”

UK – Dutch multinational brewing giant Heineken has launched Greener Bar, a completely new entertainment experience designed to reduce waste, water, emissions and energy usage in the company’s event bars.  Heineken said that every element of the Heineken Greener Bar- from the uniforms of the staff to the soil and plant ballasts weighing the bar down – has had a life before or will have a life long after the bar is gone.  “From the coasters made from the spent grain of the barley used during the brewing process, through to the use of reusable and recyclable cups, everything is designed…

Read More

Nile Breweries eases COVID-19 burden on Uganda’s health system, donates 300 oxygen cylinders

UGANDA – Nile Breweries Limited (NBL), the Ugandan subsidiary of AB InBev, has donated 300 oxygen cylinders worth Ush 333 million (US$93,800) to major referral hospitals, spread across 17 districts in the country. The donation is timely as over the past few weeks, Uganda has registered a rise in COVID-19 infections which has tested the capacity of its healthcare system. Handing over the donations at the Office of the Prime Minister, Nile Breweries Legal & Corporate Affairs Director Onapito Ekomoloit said, “As Nile Breweries, Uganda’s beer market leader, we believe…

Read More

SAB stops beer production amid extended liquor sales ban, damages from unrest

SOUTH AFRICA – The South African Breweries (SAB), subsidiary of AB InBev has halted its production activities following the extension of the government’s alcohol sales ban as part of lockdown regulations. Government instituted the ban at the end of June as South Africa was hit by a deadly third Covid-19 wave in order to keep hospital beds available for Covid-19 patients and free of alcohol-related trauma cases. The ban was extended on 10 July. “As SAB goes into a sales ban, it implements an orderly wind-down process by which the…

Read More

Kenyan based brewer Keroche cashes in on growing appetite for high alcohol content drinks with launch of X Beer

KENYA – Keroche Breweries Limited, an alcoholic beverage manufacturer in Kenya has yet again introduced another strong beer in the market under the brand name X Beer. The new drink targets the high-end market as it is sugar-free and has an alcohol by volume content of 8.8%. The launch by Kenya’s second largest brewer comes a few months after its unveiling of the Vienna Ice Strong Lager with an alcohol strength of 10% in April. Keroche notes that the launch of the two products is in a bid to meet…

Read More

Heineken purchases 39.6m shares of United Breweries to bolster position as majority owner

INDIA- Heineken International B.V., the world’s second-largest brewing company, has acquired an additional 39.6 million shares of United Breweries, a leading alcoholic beverage company in India.  With the acquisition, Heineken’s shareholding in United Breweries (UB) has increased to 61.50% from 46.50%, increasing the company’s influence on its India’s subsidiary and cementing its position as majority owner.   The acquisition is a major win for Heineken as UB has undisputed market leadership with a national market share in excess of 50%.   The UB Group today controls 60% of the total manufacturing capacity…

Read More

Keroche Breweries launches Kenya’s first localy produced extra strong beer tapping niche market

KENYA – Kenya’s second largest brewer, Keroche Breweries has expanded its beer portfolio to extra strong beer category with launch of Vienna Ice Strong Lager. The new drink has an alcohol strength of 10% and according to the company, it’s the first strongest locally brewed beer in a market dominated by imports. The CEO of the company Tabitha Karanja, indicated that the product was introduced following a two-year survey which revealed the niche market, reports KBC. “For years, consumers have relied on imports in this market and the new brand…

Read More

Scottish start-up BrewDog wants to become world’s leading beer brand in the next 10 years

UK – Scottish brewing startup and the world’s largesr craft beer company BrewDog is dreaming big, and has its eyes set on becoming the world’s leading beer brand by 2030. Founded in 2007 by James Watt and Martin Dickie, BrewDog has rapidly grown and today boast of being the world’s leading craft brewer the world’s most valuable independent beer brand. Additionally, BrewDog is currently the world’s largest craft beer bar operator, America’s fastest growing brewery, and the world’s largest crowdfunded business. The company is also proud to note that its…

Read More

Rwanda launches new banana alcoholic beverages produced in recently opened US$1.2m factory

RWANDA – Rwanda has commenced operations at its Rwf1.2 billion (US$1.2m), Rwamagana Banana Community Processing Centre, producing banana alcoholic beverages. The factory which set turbines of its machines rolling in the beginning of April, has a production capacity of 28,000 litres per day i.e., 3,500 crates. According to reports by The New Times Rwanda, construction works for the facility started in 2016, but stalled for years. The center was fully constructed and equipped in January 2019 with production starting in 2020. However, they were again met with slight set-back of…

Read More

Scientists develop new method to upcycle spent barley to bolster sustainability in beer production

US – The process of making beer usually results in mounds of leftover grain that beer manufacturers have to dispose of. Previously, the protein-rich and fiber-rich powder typically was either used in cattle feed or discarded in landfills. With sustainability increasingly becoming an important part of the brewing process, filling landfills with their spent grain does not look good on the sustainability scorecard of beer manufacturers. It is neither a good idea if a protein rich product is just fed to animals when millions of people have a problem accessing…

Read More