Beyond Meat announces national retail launch of Beyond Breakfast Sausage

USA – Beyond Meat, a leader in plant-based meat, has announced the national retail launch of its latest product innovation, Beyond Breakfast Sausage, starting end of March 2020. Beyond Breakfast Sausage is a new plant-based […]

Beyond Meat and Roquette sign a multi-year pea protein supply agreement

USA – Beyond Meat has announced a multi-year pea protein supply agreement with Roquette, a global leader in plant-based ingredients and a pioneer of plant proteins. The supply agreement builds on a previous partnership between […]

Beyond Meat taps Coca-Cola veteran as its chief marketing officer

USA – California-based company, Beyond Meat Inc has appointed The Coca-Cola Company veteran, Stuart Kronauge as its chief marketing officer, as it looks to boost its presence in retail and restaurants. Kronauge has been working […]

KFC teams up with Beyond Meat in piloting plant-based chicken

USA – KFC has partnered with meat alternatives company Beyond Meat to trial a new plant-based chicken, Beyond Fried Chicken, available as both nuggets and boneless wings. The Beyond Fried Chicken was launched at a […]

Beyond Meat halts plans for Japan entry, to increase focus on US market

JAPAN – US based meat alternatives company, Beyond Meat Inc, has shelved plans to enter Japan and will be focusing more on the US. Market. According to a Japan-based investor Mitsui & Co Ltd, which […]

Beyond Meat launches ‘meatier’ version of its plant-based burger

USA – Meat alternatives company, Beyond Meat has launched new plant-based product, Meatier Beyond Burger™ featuring a meatier taste and texture to simulate that of traditional ground beef. The new patty will be available at […]

Beyond Meat signs deal to produce own plant-based products in Europe

EUROPE – Meat alternatives company, Beyond Meat has expanded its partnership with Zandbergen World’s Finest Meat to produce its own plant-based products for the European market. Beyond meat will produce own-brand innovative plant-based meats at […]

Tyson sells 6.5% stake in Beyond Meat ahead of IPO

USA – Tyson Foods has announced that it has sold its 6.5% stake in Beyond Meat ahead of the anticipated IPO filing that values the Los Angeles-based maker of plant-based meat substitutes at over US$1 […]

Beyond Meat launches public offering, targets US$183m in funding

USA – The US-based beef alternatives producer, Beyond Meat has launched its initial public offering (IPO) of 8,750,000 shares of common stock with a goal to raise US$183 million in funding. Beyond Meat’s IPO price […]

Beyond Meat launches plant based Beyond Beef alternative to ground beef

USA – The Los Angeles-based producer of plant-based meat substitutes, Beyond Meat has launched Beyond Beef, a plant-based alternative to ground beef, suitable for vegan diets. According to the company, the new product provides the […]