USA – Coca-Cola, a US-based multinational beverage company, has bought full ownership of sports drink maker Bodyarmor for $5.6 billion, making it the company’s largest brand acquisition to date. The deal, which values BodyArmor at about US$6.59 billion, marks a shift in strategy for Coca-Cola that spent the last year offloading or discontinuing brands, including its own energy-drink brand, to focus on its sodas The beverage giant bought a 15% stake in Bodyarmor in 2018, becoming its second-largest shareholder, followed by basketball legend Kobe Bryant. Bryant’s estate is expected to receive more than US$400 million from…
Read MoreCoca-Cola acquires sports drink brand Bodyarmor in US$5.6 billion deal, unveils first 100% plant-based plastic bottle
