Boston Beer to launch cannabis beverages in Canada as AB InBev and Constellation Brands feud in US courts

US – Boston Beer is doubling down on its strategy to expand into the highly lucrative cannabis market with the planned launch of a nonalcoholic cannabis-infused beverages in Canada.  Bost Beer’s subsidiary BBCCC Inc. is partnering with Ontario-based manufacturer Peak Processing Solutions and grower Entourage Health to debut the nonalcoholic dink.  According to a statement from Boston Beer, production of the beverage containing cannabis biomass from Entourage Health will start in the fourth quarter.   Under the terms of the five-year agreement, Entourage will be the exclusive distributor of the beverages in Canada.  Boston Beer’s…

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Boston Beer, Beam Suntory partner to enhance presence in emerging alcoholic beverage categories

US – Boston Beer, a leading independent, American craft brewer, has partnered with premium spirits maker Beam Suntory to take on the emerging alcoholic beverage categories that are taking the market by storm.    Boston Beer is the maker of the popular Sam Adams beer that debuted in the US in 1984 and the recently introduced Truly Hard Seltzer.  Beam Suntory on the other hand produces a number of leading premium spirits brands including Jim Beam and Maker’s Mark bourbon brands, Sauza tequila, and Pinnacle vodka.  As part of the collaboration, Beam Suntory’s Sauza tequila brand will…

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Boston Beer Company merges with Dogfish Head in a deal worth US$300m

USA – The Boston Beer Company has signed a definitive merger agreement with Delaware based company, Dogfish Head Brewery in a transaction valued at approximately US$300 million. The merger looks to explore opportunities in the craft beer segment, combining expertise from two leading brewers. The new entity will possess more than half a century of Craft brewing expertise, a balanced portfolio of leading beer and “beyond beer” brands at high end price points, and industry leadership in innovation and quality. It also combines Boston Beer’s craft beer portfolio with Dogfish…

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