South African food brand FUTURELIFE launches breakfast cereals powered by probiotic capsules

SOUTH AFRICA – South African functional food brand, FUTURELIFE has launched a new version of its bran flakes with probiotics, terming it as a smart nutrition. The new FUTURELIFE BRAN FLAKES now comes with HOWARU Premium Probiotic capsules as opposed to the initial offering of the probiotic in sachets. The move follows the company’s recent study which showed that consumers prefer to take their probiotic as a capsule. The powerful combination of high fibre cereal and probiotics, according to FUTURELIFE, is designed to support the everyday functioning of the gut. …

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Orkla Foods acquires PepsiCo’s breakfast cereal brand Havrefras

NORWAY – Orkla Foods Sverige AB, a wholly owned subsidiary of Norwegian branded consumer goods conglomerate Orkla, has acquired PepsiCo’s breakfast cereals brand Havrefras for an undisclosed sum. Orkla has been the distributor of Havrefras products for PepsiCo in Norway, Sweden and Denmark.The brand, whose portfolio includes Rug Fras and Mini Fras holds a strong market position in Scandinavian healthy breakfast cereals market. Havrefras is market leader for healthy breakfast cereals in Denmark and Sweden and number two in Norway. First launched on the market in 1959, the brand has…

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Swedish agribusiness coop secures funds to expand operations in Ukraine

UKRAINE – Lantmännen Axa, a leading producer of breakfast cereals in Ukraine that is owned by Sweden’s largest agribusiness cooperative, Lantmännen, has secured a €3 million (US$3.34 million) credit facility to expand it breakfast cereals business. The financing agreement was facilitated by The European Bank for Reconstruction and Development (EBRD) and supported by Japan-EBRD Cooperation Fund to ensure the cereal producer secures financial stability and get through the economic disruption caused by the Covid-19 pandemic. The funding will allow Lantmännen Axa to implement an investment programme to diversify its product…

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Nestlé Nigeria re-launches Golden Morn brand fortified with vitamins and minerals

NIGERIA – Nestlé Nigeria Plc has re-launched its Golden Morn brand, which will now be available in a modern stand up pouch packaging and fortified with GRAINSMART, a unique blend of vitamins and minerals including Vitamin A, Vitamin B1, Vitamin B5, Vitamin C and Iron. Golden Morn brand was introduced in Nigeria more than 24 years ago and is made from whole maize and soya. Speaking during the re-launch, Nestle Managing Director, Mr Mauricio Alarcon, said “We are committed to contributing meaningfully toward improving Nigeria’s nutrition profile and to the…

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Kellogg’s reports decline in profits amid lower sales in North America

USA – Kellogg’s, the Corn Flakes and Rice Krispies owner reported a 33.4 percent decline in profits in its third quarter as net sales in its largest market, North America, declined by 6%. The company’s net sales dropped 2.8% to US$3.37 billion for the quarter, down from US$3.47 billion posted an a year earlier but slightly more than expectations from analysts polled by FactSet. The company’s performance on a year-over-year basis was also impacted by planned divestitures and adverse currency volatility. However, organic sales from North America frozen foods segment rose…

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National Foods invests US$2.5m in a breakfast cereals production plant

ZIMBABWE – National Foods, Zimbabwe’s leading flour and food producer has invested US$2.5 million into a plant for the production of breakfast cereals in bid to diversify its product range. The breakfast cereal manufacturing plant is set to soon launch instant porridge in four flavours i.e. original, strawberry, chocolate and peanut butter following an intensive research carried out by the company for three years. According to the National Foods chief executive Mike Lashbrook, the instant breakfast cereals will be marketed under its Pearlenta Nutri-Active brand. He further revealed that the…

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Standard Organisation of Nigeria to review standards on cereal products

NIGERIA – Nigeria is set to develop new standards for cereal and cereal products that seek to boost breakfast meals with high dietary value. The Special Adviser to the Director General/Head, Public Relations, Standards Organisation of Nigeria (SON), Mr. ‘Bola Fashina, has disclosed that the new Nigeria Industrial Standards for Cereal and Cereal products is undergoing review by a Technical Committee. The move according to the committee, will also facilitate the certification of existing cereal and cereal products in the market in order to continuously guarantee consumers value for their…

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Kellogg to reduce sugar in its products, to make healthier breakfasts

UK – Kellogg UK has announced the launch of its Better Starts Plan, which by the end of 2018, will overhaul its breakfast cereals to help people in Britain make healthier choices in the morning. According to the company, it will reduce sugar in its Kellogg’s Coco Pops and Rice Krispies cereals, launch a new vegan and organic cereal range and continue salt reduction work. Sugar in Kellogg’s Coco Pops cereal, one of the best-selling cereals in the UK, will come down by 40% (from 30 grams per 100g to…

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Kellogg enters UK organic and vegan foods market

UK – Kellogg, an American multinational food manufacturing company, is set to enter the UK organic and vegan foods market with a new range of plant-based cereals under the W.K.Kellogg brand. According to the company, the five-strong range will be ‘completely unique to the cereal market, offering differentiated natural flavours at an accessible price point’. Named after Kellogg’s founder William K Kellogg, the W.K.Kellogg brand was born through a focus on wholesome food trends and aims to drive ingredient-conscious consumers to the mainstream cereal market. The range consists of no…

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Nestle to bring Australian cereals to China in online deal

CHINA – Nestle has signed a deal to bring the Australian snacks and cereals Uncle Tobys and Allen’s to the Chinese market, as they have gained popularity among consumers. Nestle, which owns Allen’s and Uncle Tobys, has said it will partner with one of China’s biggest online retail platforms, VIP.com, to offer its estimated 300 million customers some of products from the two Australian food brands. The shopping website, VIP.com has experienced 23% growth in 2017, which is an increment from last year when its total turnover was over US$8.2…

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