Brown-Forman surpassed third-quarter expectations as demand for Jack Daniel’s and ready-to-drink beverages supported results despite sales declines in developed markets such as Canada and the United States.
Brown-Forman to bring Jack Daniel’s flavored malt beverages in-house as it strengthens ready-to-drink strategy.
Brown-Forman introduces Woodford Reserve to Kenya, aiming to grow its presence in the region’s expanding premium-spirits segment.
The spirits giant saw growth in emerging markets offset by U.S. and developed market declines during the first quarter of fiscal 2026.
Jack Daniel’s expands its flavored whiskey portfolio with a new blackberry variant amid shifting consumer tastes and global market challenges.