Budweiser injects US$159m into UK breweries to bolster brewing capacity

UK – Budweiser Brewing Group UK&I, a subsidiary of global beer giant AB-InBev, has announced a more than £115 million (about US$159 million) investment in its two major UK breweries to increase capacity and efficiency. The investment aims to enable the brewer meet the growing demand for beer – which it says reached record sales levels last year in the off-trade – and help drive post-pandemic economic recovery. As a result of the surging demand, Budweiser has predicted double-digit sales growth in the off-trade this year – of some 12%-15%…

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Budweiser partners with NBA legend Dwyane Wade to launch non-alcoholic beverage

USA – Budweiser, America’s iconic beer has partnered with NBA legend, entrepreneur and advocate, Dwyane Wade to launch its first zero alcohol and zero-sugar beverage dubbed Budweiser Zero. According to Anheuser-Busch, producer of Budweiser beer, the new product has the same refreshing, full-flavored taste you can expect from Budweiser with zero percent ABV. The non-alcoholic/alcohol free beer category is a rapidly evolving industry with exciting growth opportunities. “Over the past year, we have seen hundreds of new beverage options come to market, with non-alcoholic and alcohol-free beverages quickly rising in popularity,”…

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AB InBev forays into fashion to diversify revenue generation streams

INDIA – The world leading brewer, Anheuser Busch InBev (AB InBev) has ventured into the fashion clothing segment with the launch of a new retail firm, Budweiser Streetwear Co., to help the company diversify its operations amid the shrinking sales due to prolonged closure of retail channels. According to a report by ET Retail, the retail firm, Budweiser Streetwear Co will make and market apparel and face masks and has partnered fashion and lifestyle brand, Myntra to sell the brand. Kartikeya Sharma, South Asia president at AB InBev said that…

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The Covid-19 pandemic dents AB InBev’s performance as revenue declines 5.8%

BELGIUM – AB InBev has reported a 5.8% slide in revenue and a 13.7% decline in EBITDA to US$3.949 billion during its first quarter 2020, largely due to lower sales volume resulting from the Covid-19 pandemic. The world’s leading brewer saw its total volumes decline by9.3%, with own beer volumes down 10.5% and non-beer volumes down 0.2%. Excluding China, AB InBev’s volumes declined by 3.6% in 1Q20 despite initial growth of 1.9% in January and February. The brewer’s April 2020 global volumes further declined by approximately 32%, primarily driven by…

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AB InBev launches Budweiser Nitro Infused Golden Lager in the US

USA – Budweiser, the iconic beer brand owned by AB InBev has launched its first golden lager infused with nitrogen gas known as Budweiser Nitro Gold with an alcohol by volume of 5%. According to the brewer, the new Nitro specialty brew – a first-of-its-kind golden lager with national scale – comes with a bold taste and silky-smooth finish and offers a premium drinking experience for beer lovers. Budweiser Nitro Gold is a new, alluring golden lager brewed with Nitro with notes of toasted caramel malt for a bold, flavorful…

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AB InBev reports growth in third quarter revenues boosted by non-beer volumes

BELGIUM – World largest brewer, AB InBeV reported a 2.7% growth in revenue during the third quarter ending 30th September helped by a 4% increase in non-beer volumes which offset a 0.9%  decline in beer volumes. During the period, the combined revenues of the brewer’s three global brands, Budweiser, Stella Artois and Corona, grew by 4.1% globally and 5.2% outside their respective home markets. Solid growth was witnessed in markets such as Mexico, South Africa and Colombia, which was more than offset by declines in China and the US, both…

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Mahou San Miguel to produce range of AB InBev beers in Spain

SPAIN – Madrid based Mahou San Miguel has entered into an agreement with AB InBeV to produce and distribute some of its beers such as Corona, Budweiser and Stella Artois in Spain. The long term agreement, which according to a FoodBev report will take effect on January 2020, allows Mahou to respond to increasing consumer demands for premium beers. The deal however excludes the Canary Islands. Mahou San Miguel will produce and market AB InBev brands such as Leffe, Franziskaner, Cubanisto, Pacífico Clara, Negra Modelo, Modelo Especial, Hoegaarden, Jupiler, Corona,…

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AB InBev debuts Budweiser Reserve Black Lager in collaboration with Jim Beam

USA – AB InBev’s brewing major, Budweiser in partnership with Jim Beam have unveiled a specialty beer ‘Budweiser Reserve Black Lager’ with an alcohol by volume of 7.1%. The limited edition of the specialty beer marks the second collaboration between Budweiser and Jim Beam, after last year’s release of Budweiser Reserve Copper Lager. Budweiser Reserve Black Lager is aged on six-year Jim Beam bourbon barrel staves and boasts a dark auburn color, an oaky aroma with coffee and chocolate notes, a toasted malt taste, and a smooth finish. Ricardo Marques,…

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AB InBev UK rebrands to Budweiser Brewing Group UK&I in a transformation move

UK – Anheuser-Busch InBev, one of the world’s leading brewing companies has rebranded to Budweiser Brewing Group UK&I in the UK as part of its continued strategy to transform its businesses across the world. Alongside a new name, the company has announced Paula Lindenberg as its new President who will lead the group’s operations in the UK and Ireland. Lindenberg joined Budweiser Brewing Group UK&I in January 2019 from the group’s Ambev business in Brazil where she was the Vice President of Marketing and is now based in London. The…

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Budweiser unveils a new edition to Reserve Collection of beer brands

NEW YORK – Budweiser, an American-style pale lager produced by Anheuser-Busch, has unveiled the newest addition to its Reserve Collection – Budweiser Freedom Reserve Red Lager. The new beer was specially brewed by Budweiser’s own veterans and builds on Budweiser’s long-standing support of American veterans. Freedom Reserve Red Lager is the second specialty lager to appear in Budweiser’s Reserve Collection and is inspired by George Washington’s hand-penned recipe from his personal military journal dating back to 1757. A portion of proceeds sold from the new beer will be benefiting Folds…

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