Budweiser unveils a new edition to Reserve Collection of beer brands

NEW YORK – Budweiser, an American-style pale lager produced by Anheuser-Busch, has unveiled the newest addition to its Reserve Collection – Budweiser Freedom Reserve Red Lager. The new beer was specially brewed by Budweiser’s own veterans and builds on Budweiser’s long-standing support of American veterans. Freedom Reserve Red Lager is the second specialty lager to…

Budweiser and Jim Beam form partnership for a new bourbon brew

NEW YORK – Budweiser, an American-style pale lager produced by AB InBev, and Jim Beam, a brand of bourbon whiskey have joined in a strategic partnership to produce a specialty bourbon brew as part of their new marketing collaboration. According to the all-American pair, it will introduce a new taste of history to beer and…

AB InBev sets 2025 sustainability goals, sets up an innovators’ platform

BELGIUM - AB InBev, the Belgian transnational beverage and brewing company and the world’s largest brewer, has launched renewed sustainability goals with a focus on smart agriculture, water stewardship, packaging, and climate action. In the revised goals, the company targets says that by 2025, it will aim for the adoption of 100% of its packaging to…

Anheuser-Busch launches Prohibition era limited-edition brand

USA - Anheuser-Busch has launched a limited-edition lager as part of its Budweiser brand, based on a recipe dating back to before Prohibition, called Budweiser 1933 Repeal Reserve. Budweiser 1933 Repeal Reserve is inspired by an amber lager created and brewed by Adolphus Busch that was never widely distributed outside of the company’s home city…