Celsius Holdings clinches US$22m strategic investment from two funds

USA – Celsius Holdings, a calorie-burning fitness beverages company, has announced that it has entered into an agreement to sell stake of the company to two funds for US$22m. The deal, with an Asian private equity firm and a global institutional investor, is expected to close on or around 25 August 2020. In the placement transaction, Celsius Holdings will sell a stake in the company and various affiliates will do likewise, reports Foodbev. Celsius Holdings says that the affiliate sales will represent a minority divestiture from its long-term strategic partners to…

Read More

Celsius expands its healthy energy drinks line up with Jackfruit Flavor

USA – Celsius Holdings, manufacturer of global fitness drink brand Celsius has added Jackfruit flavor to its carbonated performance energy drink, Celsius Heat. This latest flavor will be available in its new 16 oz Celsius Heat packaging can, delivering with a tropical flavor with a burst of sweetness and a tangy twist. Celsius’ new carbonated performance energy drink line is packed with 2,000mg of L-citrulline and 300mg of caffeine, as well as the Celsius proprietary blend. The company believes that the new standout packaging and label design position the brand…

Read More

Celsius Holdings to acquire Func Food Group for US$24.6m

USA – Celsius Holdings, manufacturer of global fitness drink brand Celsius, has agreed to acquire functional food and beverages company Func Food Group Oyj for US$24.6 million. Func Food is a Nordic wellness company that markets and distributes beverages, protein bars, supplements and superfoods under the brands, FAST Sports Nutrition, CocoVi and FitFarm. The US$24.6 million acquisition deal is comprised of approximately US$15.1 million in cash and the assumption of US$9.5 million of outstanding debt – which Celsius intends to fund with proceeds from subsequent equity offering. The purchase of…

Read More