Celsius strengthens global leadership with new International President and Chief HR Officer to support rapid worldwide growth.
The partnership strengthens Celsius’ role in PepsiCo’s energy drink strategy, integrating Rockstar and Alani Nu under its U.S. portfolio.
Celsius reports lower U.S. revenue on incentive timing but sees 41% international growth and positive outlook following Alani Nu deal.
Celsius strengthens its position in the energy drink market with the acquisition of Alani Nu, targeting health-conscious consumers and global expansion.