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Chandarana Food Plus implicated for planning a ‘racist’ marketing strategy

Jul 31, 2018 Editor

KENYA – Chandarana Food Plus, the Kenyan retail and grocery store has been accused of planning a marketing strategy targeting “white customers” only, enticing criticism from the public and the county government. The email is said to have come from one of their hires in the marketing department circulated to managers on how to target white customers to their grocery and food stores, reported Business Daily. Part of the email address read: “We are delighted to inform you that our supermarket chain would like to give you free vouchers to…

Chandarana Foodplus stays put in turbulent retail market

Feb 26, 2018Feb 28, 2018 Editor

KENYA – Chandarana Foodplus, online grocery and supermarket shopping service has continued to shine amidst stiff competition from both the home-grown and foreign retailers in the chain. It strives to grow despite the unfavourable business environment stretching from a wide scope of challenges in the Kenyan retail industry, prolonged political predicament and an unpredictable economy, according to Mr Hanif Rajan, the Director of Operations at Chandarana Food Plus as he spoke to Business Daily. According to Rajan, the sector has faced difficult regulatory compliance demands which it claims has put…