Chi Limited taps into expertise of dairy industry veteran Eelco Weber to lead company

NIGERIA – Chi Limited, Nigeria’s leading fruit juice, drinking yoghurt, evaporated milk, and snacks manufacturing company, has appointed Eelco Weber as its new Managing Director. Eelco has had a long and illustrious career in the food industry and mostly in the dairy sector, serving companies such as Nutricia, Danone, Nutricima, Bio Food Products and Ma Cuisine Limited. At Nutricia, a division of Danone that specialises in therapeutic food and clinical nutrition, Eelco held different senior position roles, serving as Project Manager, General Manager of Sales and Commercial Director both in…

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CHI Limited launches fruity beverage bursting with vitamins, minerals dubbed Chivita Active Zest

NIGERIA – CHI Limited, Nigeria’s leading fruit juice, drinking yoghurt, evaporated milk, and snacks manufacturer, has expanded its Chivita Active brand with launch of Chivita Active Zest. The new product is made from a mix of 5 citrus fruits and fortified with Vitamin C for immunity boosting, Vitamin B1 and D3 for faster body metabolism and calcium for optimum bone health. CHI notes that, it has used all-natural ingredients, no artificial preservatives and flavours. The healthy drink option comes in a premium 330ml Can, targeting the trendy on-the-go consumers, complimenting…

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Nigeria’s CHI Limited debuts Hollandai Zero Yoghurt with no added sugar, artificial sweeteners and lactose free

NIGERIA – CHI Limited, Nigeria’s leading fruit juice, drinking yoghurt, evaporated milk, and snacks manufacturer, has expanded its nourishment offering with the introduction of Hollandia Zero Yoghurt. The new product is a premium innovative offering that combines the natural taste and nutrition of yoghurt, with unique benefits of Zero Added Sugar, Zero Artificial Sweetener & Zero Lactose. It is also a low-fat drinking yoghurt. “When you look at health trends today, you notice a growing community of consumers seeking to meet their weight goal. We sought ways to appeal to…

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CHI Limited debuts Hollandia Slim Evap Milk targeting trendy, fit consumers

NIGERIA – Nigeria’s fast-moving consumer good company, CHI Limited has expanded its Hollandia brand portfolio with launch of Hollandia Slim Evaporated Milk, a partially skimmed evaporated milk product. Staying true to its drive of delivering innovative products, CHI Limited has rolled out the new product having 50% less fat. This targets consumers who are adopting a healthier life style, and desire to have the optimum weight and body shape they can reasonably achieve. In addition to having reduced fat content, the new Hollandia variant has higher protein, calcium, magnesium, phosphorus,…

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CHI Limited supports CBN’s backward integration program to boost country’s dairy industry

NIGERIA – CHI Limited, Nigeria’s fast-moving consumer good company with investment in the dairy industry, is set to undertake massive infrastructural developments of facilities at the Bobi Grazing Reserve in Niger State. The investment will involve upgrade of the existing facilities and construction of new ones in a bid to boost milk in the country. The project is under the livestock development initiative by the Niger state in partnership with the Central Bank of Nigeria. It is in line with CBN’s policy aimed to discourage the importation of dairy products…

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Chi Limited launches new Chivita Happy Hour Flavoured Drink in orange safari flavour

NIGERIA – Chi Limited, a major producer of juice brands in Nigeria has launched the new Chivita Happy Hour Flavoured Drink in Orange Safari flavour, continuing with its drive for product innovation and consumer satisfaction. According to the company, the juice packaged in a hygienic, easy to use and convenient 180ml pack is a natural refreshment with no added artificial preservatives. “At a retail price of N50, the new Happy Hour Orange Safari offers value for consumers seeking to enjoy the same great taste of the orange fruit at a…

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CHI Limited introduces new can packaging for Chi Exotic fruit juice and Chivita Ice Tea

NIGERIA – CHI Limited, a major producer of juice brands in Nigeria has launched a new packaging for Chi Exotic fruit juice and Chivita Ice tea, introducing it in cans. According to the company, the launch demonstrates the company’s continuous quest for innovation that meets the dynamic needs of Nigerian consumers. The company says that the new Chi Exotic and Chivita Ice Tea 330ml Cans, targeting the youthful consumer segment is aimed to provide satisfaction and convenience on the go in line with changing lifestyle trends. Speaking at the launch,…

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Only six firms will be allowed to import milk in Nigeria, CBN says

NIGERIA – The Central Bank of Nigeria has given approval to six dairy companies to import milk into the country. CBN in a statement signed by Director, Trade and Exchange Department, Dr Ozoemena Nnaji said that the move is part of efforts aimed at bridging the supply gap of milk. This move comes even as the government pursues its backward integration strategy to make the country self-sufficient in milk production. Nigeria’s apex bank said the approval was given in line with its objective to increase and improve the local production…

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CHI launches new Chivita 100% Real Lychee Bland fruit juice

NIGERIA – Chi Limited, known for its Chivita brand of fruit juices has launched Chivita 100% Real Lychee Blend fruit juice in the Nigerian market. The new Chivita 100% Real Lychee Blend fruit juice is an addition to the already existing range of Chivita 100% fruit juices that come in Orange, Pineapple, Apple, and Red Grape variants. According to a statement by the company, the new juice brand targets Nigerian consumers who quest for good health and great tasting fruit juices as it has a delightful and exquisite taste and…

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CHI Limited launches Hollandia Lactose Free Easy-to-Digest Milk

NIGERIA – CHI Limited, Nigeria’s fast-moving consumer good company has launched Hollandia Lactose Free Easy to Digest Milk targeting lactose intolerant consumers. The juice and dairy company has highlighted that the launch follows a research that showed majority of Nigerians are lactose intolerant and are unable to digest lactose present in milk. The new milk aimed at promoting a healthy lifestyle will enable lactose intolerant consumers to easily digest the milk sugar which causes stomach discomfort, bloating and stomach upsets to them. Most consumers may not connect these symptoms with…

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