Boston Beer to launch cannabis beverages in Canada as AB InBev and Constellation Brands feud in US courts

US – Boston Beer is doubling down on its strategy to expand into the highly lucrative cannabis market with the planned launch of a nonalcoholic cannabis-infused beverages in Canada.  Bost Beer’s subsidiary BBCCC Inc. is partnering with Ontario-based manufacturer Peak Processing Solutions and grower Entourage Health to debut the nonalcoholic dink.  According to a statement from Boston Beer, production of the beverage containing cannabis biomass from Entourage Health will start in the fourth quarter.   Under the terms of the five-year agreement, Entourage will be the exclusive distributor of the beverages in Canada.  Boston Beer’s…

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Constellation Brands invests Hop Wtr as Primo Water expands presence in Northwestern US

US – American producer and marketer of beer, wine, and spirits Constellation Brands has invested in California’s Hop Wtr, a non-alcoholic, calorie-free sparkling water.   Founded in 2020, the sparkling water is reportedly infused with a blend of Columbus and Centennial dry hops and notes of citrus as a nod to an IPA.  Hop Wtr is also spiked with a proprietary blend of adaptogens and nootropics, including L-theanine and ashwagandha.   Its unique positioning as a calorie-free beer alternative with a functional benefit makes it an attractive investment opportunity for Constellation Brands which seeks to tap the potential existing…

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Constellation Brands eyes a share of rapidly growing mezcal drinks market with investment in ‘Dos Hombres’

US – Leading international producer and marketer of beer, wine, and spirits Constellation Brands has invested in Dos Hombres’, an artisanal and hand-crafted mezcal brand owned by created by Breaking Bad co-stars Aaron Paul and Bryan Cranston. The investment was made through Constellation’s venture capital group gives the US beer company a minority share in the company and a footing in the fast-growing mezcal beverage market. Mezcal is a distilled alcoholic beverage made from any type of agave. The Mexican alcoholic drink can reach an alcohol content of 55% and…

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Constellation Brands acquires minority stake in La Fête du Rosé, debuts Svedka Cherry Limeade vodka

US – Constellation Brands has acquired a minority stake in US rosé wine brand La Fête du Rosé, as part of its initiative to improve capital access to minority-owned businesses. The investment was made through Constellation’s venture capital arm as part of its Focus on Minority Founders initiative which aims to  invest US$100 million to support the growth and development of Black, Latinx and minority-owned Founded in 2019, La Fête du Rosé (meaning ‘the rosé party’ in French) was inspired by the popularity of rosé in the French peninsula of…

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Constellation brands offloads wine brands to E&J Gallo as it shifts focus to ‘consumer-driven premiumisation trends’

US – American producer and marketer of beer, wine, and spirits Constellation Brands has completed the divestment of more than 30 wine brands to E & J Gallo Winery, nearly two years after the deal was first announced. FoodBev reported that the announcement of the deal closure follows approval by the US Federal Trade Commission on 23 December 2020. Following the deal, Constellation says it is looking to focus on consumer-driven premiumisation trends, with its remaining portfolio including brands such as Unshackled, High West barrel finished cocktails, Kim Crawford and…

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Constellation’s Victoria beer selected to be official beer of SummerSlam

USA – Constellation Brands and World Wrestling Entertainment (WWE) have signed a new multi-platform partnership that names Constellation’s Victoria beer the ‘Official Beer of SummerSlam’, one of WWE’s most-anticipated events of the year. Two other Constellation beer brands, Corona and Modelo, will also form a key part of the agreement, which includes multimedia elements encompassing various WWE events and touchpoints. Victoria will activate across a wide range of WWE platforms including a match sponsorship within the SummerSlam event and a segment sponsorship within the SummerSlam Kickoff Show. Leading into SummerSlam,…

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Constellation Brands acquires brandy distillery company Copper & Kings American

USA – Constellation Brands, Inc., a leading beverage alcohol company, has announced that it has acquired the Copper & Kings American Brandy Company, a brandy distillery in Kentucky. This move aligns with Constellation’s wine and spirits vision to be a bold and innovative, high-end portfolio of distinctive brands and products that deliver exceptional consumer experiences. Terms of the agreement were not disclosed. “As an innovative distillery regarded for its experimental attitude and highly rated craft spirits, Copper & Kings American Brandy represents a significant growth opportunity for us and reinforces…

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Constellation Brands invest in Kerr Cellars’ winery as part of its US$100m women targeted initiative

USA – Constellation Brands, a beverage alcohol Constcompany, has announced that it has acquired a minority stake in Kerr Cellars’ super-luxury portfolio of Napa Valley and Sonoma County, California wines. Constellation made the investment as part of its Focus on Female Founders programme, a US$100 million initiative which it unveiled in 2018. According to a statement by Constellation, Kerr Cellars will continue to be independently-owned and managed. The business was founded in 2013 by US golfer Cristie Kerr in partnership with consultant winemaker Helen Keplinger. “I have always believed that the key to success…

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Constellation Brands acquires minority stake in direct-to-consumer Booker Vineyard

USA – Constellation Brands, a producer and marketer of beer, wine and spirits, has purchased a minority stake in Booker Vineyard for an undisclosed sum, in an agreement which it claims offers potential for majority ownership in the future.  The deal will see Constellation invest in Booker Vineyard’s premium direct-to-consumer (DTC) focused portfolio of Paso Robles, California wines, reports FoodBev. As part of the agreement, Constellation will also support Booker Vineyard in expanding the distribution for its wholesale, Cabernet Sauvignon-based My Favorite Neighbor and Harvey & Harriet wines, in the US. The…

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Constellation Brands to acquire Empathy Wines to leverage on its consumer insights and analytics

USA – Constellation Brands, leading beverage alcohol company, has announced it is acquiring wine brand and direct-to-consumer (DTC) platform, Empathy Wines less than a year after it was founded. Co-founded by media personality Gary Vaynerchuk and business partners Jon Troutman and Nate Scherotter, Empathy Wines sells its offering through its e-commerce platform. Constellation says the brand has sold approximately 15,000 cases and acquired more than 2,000 subscription customers since its initial product launch in 2019. Under the acquisition deal, Constellation will work with the Empathy Wines team to scale the…

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