Guinness Nigeria commissions water project to foster socio-economic development

NIGERIA – Guinness Nigeria has donated a mini water project to members of the Angwan Albarka Community in Nasarawa State as part of its sustainable development strategy. The project, which was commissioned under the Diageo […]

Diageo launches new fruit-flavoured Smirnoff Infusions in UK

UK – World’s spirits giant, Diageo has unveiled a new range of Smirnoff Infusions flavoured with fruit essence and natural ingredients, according to FoodBev media report. Made with Smirnoff No.21 Vodka, the Smirnoff Infusion is […]

Diageo begins construction of new US$130m Kentucky distillery

USA – World’s leading distiller, Diageo has broken ground on a new US$130 million distillery in Marion County’s Lebanon, Kentucky. The facility sitting on an approximately 144-acre space is expected to be fully operational in […]

South African Breweries gets nod to acquire Diageo’s Smirnoff franchise rights

SOUTH AFRICA – The Competition Commission has conditionally approved South African Breweries’ (SAB) bid to acquire franchise rights of Diageo’s Smirnoff ready-to-drink (RTD) brands in South Africa. This will see SAB, South African subsidiary world’s […]

Diageo unveils new premium Villa Ascenti gin, opens new distillery in Italy

ITALY – British spirits producer, Diageo has added a super-premium gin to its portfolio after investing €420,000 (US$469,000) in a new distillery in Santa Vittoria d’Alba, Italy. Called Villa Ascenti, the new gin will first […]

Diageo partners Jiangsu Yanghe Distillery to launch premium whiskey in China

ASIA – British multinational brewer, Diageo has formed a joint venture with Jiangsu Yanghe Distillery to launch a ‘new-to-world’ premium whisky in China. Called ‘Zhong Shi Ji’, the new whiskey brand was crafted by master […]

Diageo removes plastic packaging from Guinness, Harp beer packs

UK – The British alcoholic beverages company, Diageo has announced that some of its beer brands including Guinness, Harp and Smithwick’s will eliminate use of plastic packaging from its beer packs. The new sustainable beer […]

Guinness Nigeria launches ‘Baileys Delight’ to expand its product portfolio

NIGERIA – Guinness Nigeria Plc, a subsidiary of Diageo Plc, has launched the ‘Baileys Delight’ a new product to alcoholic beverage line up as it seeks to grow its product portfolio in the highly competitive […]

Distell, Heineken, Pernod Ricard, others enter into good business practice agreement

SOUTH AFRICA – South Africa’s alcoholic beverage manufacturers have signed an agreement with the government on good business practices in a bid to improve the business environment, reports Business Report. Among the companies who signed […]

Diageo Plc appoints Gabriel as new Head of Society in Africa

AFRICA – Diageo Plc, multinational alcoholic beverages company, has appointed Gabriel Opoku-Asare as Head of Society (Sustainability and Responsibility) for the Africa Region, effective February 1, 2019, reports Ghana News Agency. In statement issued and […]