Diageo invests US$185.8m in Scotch whisky attraction programme

UK - Diageo, the British multinational distiller will invest US$185.8 million in Johnnie Walker global brand attraction & distillery programme, Scotch Whisky tourism for over a period of three years in Scotland. The investment will be used to construct a new Johnnie Walker facility in Edinburgh to change Scotch whisky visitor experiences while acting as…

Diageo grows its Tanqueray gin range with a new variant

UK - Diageo, the British multinational alcoholic beverages company has continued to expand its portfolio with a new Tanqueray gin made from Seville oranges, launched in the UK. The new flavor was developed to pay homage to Tanqueray’s roots, when founder Charles Tanqueray used the citrus fruit in his original 1830s recipes. The gin, made…

Diageo appoints Susan Kilsby to its Board of Directors

UK – Diageo, the British multinational alcoholic beverages company has appointed Susan Kilsby as a non-executive director to its board and a member of its Audit, Nomination and Remuneration Committees. Susan was appointed chairman of Shire Plc, an Irish-based global specialty biopharmaceutical company in 2014 after joining the drug maker in 2011. Also, she is…

Serengeti Breweries to increase local raw materials, support local farmers

TANZANIA - Serengeti Breweries Limited, the second largest beer company in Tanzania has unveiled a new plan to support local farmers who grow maize, sorghum and millet, with an aim to increase locally-sourced raw materials to 15,000 tonnes annually, reports IPP media This amount forms 80% of the total raw materials the company uses in…

Diageo launches a dairy-free version of its Baileys brand

UK - Diageo has launched a 13% ABV dairy-free version of its Baileys liqueur in the UK, which is made from almond milk. This vegan-friendly version of the signature Baileys drink is called Baileys Almande, and has been being introduced to the UK following the success of the drink with US consumers. According to FoodBev,…

Johnnie Walker unveils Jane Walker; a striding woman iteration of its brand

NEW YORK - Johnnie Walker, a brand of Scotch whisky now owned by Diageo, is proud to unveil Jane Walker, the first-ever female iteration of the brand’s iconic Striding Man logo. According to the Johnnie Walker brand, with maker Diageo, it will be donating US$1 from each sold to organizations championing women's causes where a…

EABL secures US$125 million loan for second Kenya plant

KENYA - East African Breweries Limited (EABL) has secured a Sh12.5 billion (US$125 million) long-term loan from Standard Bank Group to fund the ongoing construction of its Senator Keg factory in Kisumu. The completion of the factory is expected  to create 110,000 direct and indirect jobs and push sorghum demand from the current 20,000 tonnes…

Diageo reports US$8.1b net sales, a 1.7% increase in its 2018 interim results

UK - Diageo has reported its 2018 interim results, with a 1.7% increase in its net sales for the half year ended 31 December 2017, amounting to US$8.1 billion and US$2.73 billion operating profit, an increase of 6.1%. According to the company, the strong performance reflects consistent and rigorous execution of its strategy as all…

KBL targets 15,000 sorghum farmers as brewery set up continues

KENYA - Kenya Breweries Limited (KBL) targets to recruit 15,000 sorghum farmers in the lakeside region ahead of production set to commence next year. The move has already excited small-scale farmers from Kisumu, Homa Bay, Migori, Siaya and Busia counties who intend to start planting the drought-resistant plant as a cash crop. Among other raw…