Tag: Diageo

East African Breweries announces oversubscription of medium-term bonds raising US$341m

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KENYA – East African Breweries Plc has raised Ksh 37.9 billion (US$341m) in the recently issued corporate bond under the Domestic Medium-Term Note (MTN) programme. The accrued amount is three times more than its initial target of Ksh. 11 billion (US$99m), signalling investors’ confidence in the company despite the challenging business environment its currently facing. Commenting on the 275% oversubscription, EABL Group CEO Jane Karuku said, “We issued this medium-term note based on our proven track record in the debt capital markets and we are pleased that investors have resoundingly…

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Diageo to expand tequila production capacity with US$500m investment in new facilities in Mexico

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MEXICO – British multinational brewing company Diageo is investing about US$500 million in expanding its tequila production in Mexico amid surging demand for the Mexican alcoholic drink.  According to a statement from the company, the funds will be used in building new facilities in the State of Jalisco where Tequila is widely believed to have originated.   The name Tequila is actually a regional-specific name for a distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila which is located in Jalisco.    Construction of the new…

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Diageo opens first US carbon neutral whiskey distillery, unveils a new Guinness taproom for Chicago

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USA – British multinational alcoholic beverages company Diageo has opened its first carbon neutral whiskey distillery in North America as part of goal to become net-zero carbon across direct operations by 2030.  According to Diageo, the new facility located in Lebanon, Kentucky will operate using 100% renewable electricity, zero fossil fuels for production, and virtual metering technology  The 72,000 square-foot facility is designed with sustainability at its core, with careful measures put in place to ensure that fossil fuels are not used during production.   “By partnering with Inter-County Energy…

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East Africa Breweries Limited targets to transition to use of clean energy by 2030 under US$199m plan

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KENYA – East Africa Breweries Limited (EABL), subsidiary of British alcohol manufacturer Diageo, has revealed plans of investing Ksh 22 billion (US$199m) to facilitate its transition to use of green energy by 2030. According to reports by Business Daily, the manufacturer and distributor of Tusker, Chrome, Jonnie walker brands mulls to entirely shift from use of electricity from the national grid, Kenya Power and generate its own power from solar. EABL targets to generate at least 9.3 megawatts at its Ruaraka plant and 2.4-megawatt from solar power in Kisumu. Also,…

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Diageo to build R&D centre in Shanghai to strengthen innovations for Chinese market

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CHINA – British multinational alcoholic beverages giant Diageo has announced plans to build a  new research and development (R&D) center in Shanghai, China, as it aims to create new products for the Chinese market based on local consumer insights and trends.  According to Diageo, the new site will primarily support the China market and is expected to strengthen Diageo’s ability to innovate and develop products that fit Chinese consumer tastes.  “Today’s announcement is another key step in our transformational journey to invest and deliver growth in a fast-moving and highly…

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Kenya Breweries Limited kick starts second phase of US$3m Raising the Bar initiative

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KENYA – Kenya Breweries Limited (KBL), subsidiary of East African Breweries Limited has kicked off the second phase of a program that seeks to revive the hospitality sector through the provision of Covid-19 safety equipment, merchandise, and training. The initiative dubbed the Raising the Bar recovery program seeks to benefit nearly 850 bars and eateries across the country by end of November 2021 and subsequently improve their operations in the wake of the pandemic. During the first phase, 169 outlets around the Nairobi Metropolitan area have benefitted from the program,…

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Uganda Breweries Limited reminisces its 75 years of existence

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UGANDA – As part of its palladium jubilee celebrations, marking a significant milestone of attaining 75 years of existence, Uganda Breweries Limited, subsidiary of East African Breweries Limited held a panel discussion, chronicling the brewer’s journey over the years since 1946. What was clear from the start is the fact that UBL has weathered the storms and thrived thanks to its sustainable business model and culture of doing business the right way, from grain to glass, riding on ethics and integrity. The panellists discussed UBL’s contribution to the growth of…

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Diageo eyes greater share of Japanese spirits markets with minority investment in Kanosuke Distillery

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JAPAN – British multinational alcoholic beverages company Diageo is eyeing a greater share of Japanese spirits market with its latest investment in ultra-premium whisky producer Komasa Kanosuke Distillery.   Founded in 2017, Kanosuke Distillery debuted its first ultra-premium single-malt whisky in June of this year.  Diageo’s investment made through Distill Ventures will support the company’s growth by enabling increased production of whisky, development of new products and the extension of its international sales and marketing teams.  Following the investment, Kanosuke Distillery will be joining Denmark’s Stauning Whisky, Australia’s Starward Whisky and Oregon’s Westward American Single Malt Whiskey in Distill Ventures’ portfolio of whisky brands. …

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Guinness Ghana more than doubles its processing capacity with launch of new US$23.9m Brewhouse

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GHANA – Guinness Ghana Breweries PLC, has commissioned a state-of-the-art Brewhouse worth GHS 145 million (US$23.9m). According to the subsidiary of the British multinational alcoholic beverages company, Diageo, the new facility will boost its current production capacity by more than 150% of the old Brewhouse. With the beefed-up capacity, Ghana’s leading drink company will increase its local raw material sourcing, propelling it towards its ambitions goal of acquiring 70% of its raw material requirements from Ghanaian farmers by 2024. Currently, the company sources 61% of local raw materials i.e., maize,…

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Uganda Breweries Limited tagged safest brewery by parent company Diageo

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UGANDA – Uganda Breweries Limited, subsidiary of Diageo through East African Breweries Limited (EABL) has bagged two awards at the Diageo Global Supply Chain and Procurement Awards. The company scooped the Brewery of the Year Award and the Excellence in Health, Safety and Wellbeing Award for Financial Year 2020/2021. The awards are intended to bring together performance and values of Diageo globally, recognize and celebrate the individuals and teams that have delivered outstanding performance throughout the year. Mr. Alfred Balikagira, the Supply Chain Director at UBL has embraced the wins…

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