Kenya Breweries Limited raises a Tusker to being Kenyan, launches second phase of US$3m recovery program

KENYA – The Kenya Breweries Limited (KBL), subsidiary of East Africa Breweries Limited, is set to launch the second phase of the US$3m “Raise the Bar” program aimed to support the hospitality industry recover from the effects of the COVID-19 pandemic. The brewer launched the initiative last year and so far it has seen over 2,273 bars & eateries and 3,800 people receive the much-needed support of bartender training on Covid-19 protocols, equipment & products. KBL now plans to expand the program by doubling the number of outlets it will…

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UBL, National Agricultural Research Organisation partner to boost local raw material sourcing

UGANDA – Uganda Breweries Limited, subsidiary of Diageo through East African Breweries Limited (EABL), has inked a Memorandum of Understanding with the National Agricultural Research Organisation (NARO), to advance agricultural productivity in a bid to boost its local raw materials sourcing. The beer maker currently manufactures 96% of its brands locally and works with over 20,000 farmers countrywide who supply it with raw materials, investing over Ush. 45 billion (US$12.6m) in farming communities annually. This is undertaken through its local raw materials program which targets to source 100% of the…

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AB InBev invests in animal-free egg protein as Diageo launches Guinness Nitro Cold Brew Coffee

US – AB InBev, through its investment arm ZX Ventures, is venturing into large scale development of sustainable, animal-free egg protein to address global food challenges while its competitor Diageo has added a new coffee-infused product to its Guinness brand. According to a report by FoodBev, ZX Ventures is partnering with Clara Foods in this new initiative that will “focus on unlocking the potential of precision fermentation at a large scale.” Clara Foods specialises in engineering, manufacturing and formulating animal-free proteins using precision fermentation. The R&D partnership will combine AB…

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Diageo, Bacardi launch new products to expand respective ready-to-drink portfolios

UK – Alcohol beverage manufacturing giant Bacardi is expanding its Bombay Sapphire portfolio with the addition of two new ready-to-drink (RTD) gin and tonic offerings. Simultaneously, its UK-based peer Diageo has introduced a new ready-to-drink can of Gordon’s 0.0% alcohol-free spirit mixed with tonic for on-the-go summer occasions. Bacardi’s new Bombay Sapphire and light tonic is made using the brand’s London dry gin, blended with light tonic and is reported to contain only 98 calories. Meanwhile, Bombay Bramble and tonic features the brand’s berry-flavoured Bombay Bramble gin and is said…

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Diageo ups sustainability efforts with launch of new low-carbon glass whisky bottle

UK – UK-based multinational alcoholic beverage manufacturer Diageo has collaborated with glass manufacturer Encirc to trial a glass whisky bottle that can reduce the carbon impact of its bottle production by up to 90%. Research and technology body Glass Futures was also involved in the development process that used waste-based biofuel-powered furnaces to produce the glass for  Diageo’s  Black & White Scotch whisky brand. Aston Fuller, general manager of Glass Futures, said: “Glass is a fully recyclable and highly sustainable product, and through this trial, with Encirc we are seeing…

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Uganda Breweries Limited launches US$1m fund to revive bars from Covid-19 impact

UGANDA – Uganda Breweries Limited (UBL), subsidiary of East Africa Breweries Limited has officially rolled out its US$1 million Raising the Bar fund, aimed to support pubs and bars recover from the effects of the COVID-19 pandemic, once the government allows them to resume operations.  The initiative has been adopted from EABL’s parent company Diageo US$100 million kitty, launched in July 2020 across its different markets. In East Africa, the Kenya Breweries Limited (KBL) got the lion’s share receiving US$3 million while Uganda Breweries Limited and Serengeti Breweries Limited of…

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Diageo to expand US RTD operations as Heineken launches Pure Piraña hard seltzer across Europe

US – UK-based alcoholic beverages giant Diageo is expanding its US ready-to-drink (RTD) operations as part of efforts to support its growth strategy in the rapidly expanding category. Consiquently, Diageo’s new Plainfield, Illinois site will be expanded to a tune of US$80 million. According to a statement from Diageo, the expansion project will include the installation of two high-speed can lines with the capacity to produce over 25 million cases of RTDs per year. Products to be produced at the Plainfield site include Smirnoff seltzers and Diageo’s newly-launched spirits-based RTD…

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Diageo, Pernod Ricard make new acquisitions to expand respective market share in the alcoholic beverages segment

US/COLOMBIA – Alcoholic beverage giants Diageo and Pernod Ricard have announced new acquisitions that will further bolster their positions in the alcoholic beverage market. In the US, Diageo, acquired Far West Spirits, the owner of the Lone River Ranch Water hard seltzer brand. Taking inspiration from the classic Texan ranch water cocktail, Lone River was founded by Katie Beal Brown, who retains a minority interest. Diageo said Katie Beal Brown will continue to lead the business on a day-to-day basis as CEO of the brand. Commenting on the acquisition, Diageo…

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EABL taps into parent company’s Britain Managing Director to be board member

KENYA – East African Breweries Limited has announced the appointment of Dayalan Nayager, as a non-executive director on the twelve-member board. Dayalan is currently the Managing Director for Diageo Great Britain and he is a member of the Diageo Europe Executive team, reports Kenyan Wallstreet. He replaces Andrew Cowan, the former Group Managing Director and Chief Executive Officer of EABL, who has taken up the role of Diageo’s Managing Director for African Regional Markets. Diageo’s Africa regional markets comprise operations in Ghana, Cameroon, Ethiopia, the Indian Ocean islands and Angola.…

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Diageo completes purchase of Chase Distillery as its company secretary retires

US – British alcoholic beverages manufacturer Diageo has completed its acquisition of British gin and vodka maker, Chase Distillery, following regulatory clearance amid competition concerns. Founded in 2008 by entrepreneur William Chase, the Chase Distillery portfolio includes seven gins, four vodkas and an elderflower liqueur. Chase Distillery generated £13.6m revenues in the 12 months to the end of 2019, according to accounts filed at Companies House. During the covid-19 period, a boost in demand for gin & tonics in Britain helped spirits group Chase Distillery offset the collapse in on-trade…

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