Kenya Breweries Limited to cash in on rising spirit demand, invests US$9.2m in new processing line

KENYA – Kenya Breweries Limited (KBL), subsidiary of Diageo through the East African Breweries Limited, is set to inject Ksh1 billion (US$9.2m) in the establishment of a new spirit processing line, in a bid to meet the high demand witnessed in the segment. According to reports by Business Daily, the investment will be used to acquire new line machinery and expand storage capacity at KBL’s sister company, UDV Kenya. This will enable KBL to begin local production of new international spirit brands, while ramping up volumes of those already being…

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Diageo SA launches new gin variant Orijin Marula with a touch of African taste

SOUTH AFRICA – Diageo, one of the world’s largest producers of spirits, has launched a new Gin variant made with real African fruits in South Africa dubbed Orijin Marula. Orijin Marula is a modern and vibrant expression of South Africa’s famous Marula fruit with botanical spirit. The tangy and juicy Marula fruit blends with 8 botanicals, bringing a zesty and fresh taste that is truly African, truly sophisticated and truly original, indicates Norman Goodfellows. Excitingly announcing its launch, Innovations Marketing Manager at Diageo, Maureen Rutabingwa stated, “Developing this and working…

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British brewing giant champions diversity and inclusion initiative with launch of new program for spirits industry

UK – Diageo, a leading multinational alcoholic beverage company, has cofounded a diversity and inclusion initiative aimed at extending the gains achieved in its business to the rest of the global spirit industry. Other cofounders are  Dia Simms and  Erin Harris, two respectable American business executives that played a leading role in in elevating Combs’ wine and spirits brands, such as CÎROC Ultra-Premium Vodka. The two are now partial owners of Saint Liberty Whiskey and are the founders of spirits advisory and investment company, Hands. Dubbed Pronghorn, the initiative is…

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Diageo pledges US$6.35m to support India’s fight against covid-19

INDIA- British multinational brewing giant, Diageo, has pledged £4.5m (about US$6.35 million) to support India’s COVID public health infrastructure during the second surge of the pandemic. The maker of Johny Walker, Black and White, and McDonnel said that the funds will go towards helping nodal Government Hospitals in 21 districts to set up Pressure Swing Adsorption (PSA) Oxygen Plants to create long-term oxygen capacity.  The company further noted that it will provide state governments fully equipped, prefabricated 16-bed mini-hospital units with PSA oxygen plants in 15 most critical districts. This…

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Kenya Breweries Limited raises a Tusker to being Kenyan, launches second phase of US$3m recovery program

KENYA – The Kenya Breweries Limited (KBL), subsidiary of East Africa Breweries Limited, is set to launch the second phase of the US$3m “Raise the Bar” program aimed to support the hospitality industry recover from the effects of the COVID-19 pandemic. The brewer launched the initiative last year and so far it has seen over 2,273 bars & eateries and 3,800 people receive the much-needed support of bartender training on Covid-19 protocols, equipment & products. KBL now plans to expand the program by doubling the number of outlets it will…

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UBL, National Agricultural Research Organisation partner to boost local raw material sourcing

UGANDA – Uganda Breweries Limited, subsidiary of Diageo through East African Breweries Limited (EABL), has inked a Memorandum of Understanding with the National Agricultural Research Organisation (NARO), to advance agricultural productivity in a bid to boost its local raw materials sourcing. The beer maker currently manufactures 96% of its brands locally and works with over 20,000 farmers countrywide who supply it with raw materials, investing over Ush. 45 billion (US$12.6m) in farming communities annually. This is undertaken through its local raw materials program which targets to source 100% of the…

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AB InBev invests in animal-free egg protein as Diageo launches Guinness Nitro Cold Brew Coffee

US – AB InBev, through its investment arm ZX Ventures, is venturing into large scale development of sustainable, animal-free egg protein to address global food challenges while its competitor Diageo has added a new coffee-infused product to its Guinness brand. According to a report by FoodBev, ZX Ventures is partnering with Clara Foods in this new initiative that will “focus on unlocking the potential of precision fermentation at a large scale.” Clara Foods specialises in engineering, manufacturing and formulating animal-free proteins using precision fermentation. The R&D partnership will combine AB…

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Diageo, Bacardi launch new products to expand respective ready-to-drink portfolios

UK – Alcohol beverage manufacturing giant Bacardi is expanding its Bombay Sapphire portfolio with the addition of two new ready-to-drink (RTD) gin and tonic offerings. Simultaneously, its UK-based peer Diageo has introduced a new ready-to-drink can of Gordon’s 0.0% alcohol-free spirit mixed with tonic for on-the-go summer occasions. Bacardi’s new Bombay Sapphire and light tonic is made using the brand’s London dry gin, blended with light tonic and is reported to contain only 98 calories. Meanwhile, Bombay Bramble and tonic features the brand’s berry-flavoured Bombay Bramble gin and is said…

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Diageo ups sustainability efforts with launch of new low-carbon glass whisky bottle

UK – UK-based multinational alcoholic beverage manufacturer Diageo has collaborated with glass manufacturer Encirc to trial a glass whisky bottle that can reduce the carbon impact of its bottle production by up to 90%. Research and technology body Glass Futures was also involved in the development process that used waste-based biofuel-powered furnaces to produce the glass for  Diageo’s  Black & White Scotch whisky brand. Aston Fuller, general manager of Glass Futures, said: “Glass is a fully recyclable and highly sustainable product, and through this trial, with Encirc we are seeing…

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Uganda Breweries Limited launches US$1m fund to revive bars from Covid-19 impact

UGANDA – Uganda Breweries Limited (UBL), subsidiary of East Africa Breweries Limited has officially rolled out its US$1 million Raising the Bar fund, aimed to support pubs and bars recover from the effects of the COVID-19 pandemic, once the government allows them to resume operations.  The initiative has been adopted from EABL’s parent company Diageo US$100 million kitty, launched in July 2020 across its different markets. In East Africa, the Kenya Breweries Limited (KBL) got the lion’s share receiving US$3 million while Uganda Breweries Limited and Serengeti Breweries Limited of…

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