Distell brings hard seltzers to South Africa launching Vawter Hard Seltzer

Company name: Distell Group Product type: Hard Seltzer Innovation: New Product Distell Group, leading producer of wines, ciders, spirit and ready-to-drinks beverages in Africa has launched hard seltzer in the South African market, the alcoholic sparkling water that has been hugely popular in the United State and Europe market. A market innovator, Distell has introduced the Vawter Hard Seltzer a first of its kind in SA, combining sparkling water with a dash of vodka and infused natural fruit flavours, ideal for everyone looking for an alternative light alcoholic beverage. The…

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Distell rises above COVID-19 turbulence reporting 3.8% revenue rise in interim period

SOUTH AFRICA – Distell Group, producer and marketer of wines, ciders, spirit and ready-to-drinks beverages has reported 3.8% rise in half year revenue for the period ended December 2020 alongside volume expansion of 0.8% compared to the previous year. This is attributed to the remarkable performance by its businesses outside of South Africa which helped ease some of the pain from the outright ban and other restrictions on alcohol in its main market. The maker of Amarula, Savanna and Hunter’s Dry earns over 70% of its revenues at home, has…

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Distell eyes CBD infused drinks market with acquisition of minority stake in South African CBD brand RETHINK

SOUTH AFRICA – South African wine, cider and spirits company Distell seeks to expand its product offering with the acquisition of 20% stake in RETHINK CBD brand formulated by Releaf Pharmaceuticals. Releaf Pharmaceuticals is a South African pharmaceutical company dealing with Complementary and Alternative Medicines (CAMs) category of products such as cannabidiol (CBD). The investment gives Distell access to RETHINK’s product range which include oils, capsules and teas infused with CBD. Also the alcohol beverage company will soon be able to offer CBD-infused drinks and benefit from the increased demand…

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Distell launches Hunters Red Apple variant drink

Company name: Distell South Africa Product type: Cider Innovation: New flavour variant Distell South Africa has added a new variant to its popular Hunters brand with the launch of Hunters Red Apple variant. With real apples, Hunters Red Apple comes in 330 ml glass bottles and is available across the formal and other outlets in South Africa. The new variant is an addition to the existing Hunters Dry, Hunters Gold, Hunters Hard Lemon, Hunters Export Extra Dry and Hunters Chilled Non-Alcoholic variants.

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SA wines and spirits group Distell launches Click2Collect platform to facilitate sales

SOUTH AFRICA – Distell, producer and marketer of wines, ciders, spirit and ready-to-drinks beverages (RTDs) has launched Click2Collect platform, a web-based solution that will enable South Africans order alcoholic drinks from more than 22,000 taverns countrywide in a simpler and safer manner. According to the beverage maker, the platform allows consumers to locate their nearest liquor outlet and place an order for payment on collection, of which the consumer books specific date and time for pick up. Once an order is placed on the platform, the liquor outlet and consumer…

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Distell to consolidate core wine brands, offload some assets to balance books

SOUTH AFRICA – Distell has announced that it will consolidate its core wine brands and capabilities to focus on growth in mainstream and accessible premium segments and offload its struggling wine farms in a bid to improve financial performance. The company is one of Africa’s leading producers of spirits, wines, ciders and “ready-to-drinks” (RTDs) as well as the world’s second-biggest producer of ciders. Some of its top brands include Amarula, Hunter’s, Savanna, 4th Street, Klipdrift, Nederburg, Richelieu, Viceroy, and J.C. Le Roux. In the six months ended December 31 2019,…

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Distell to start producing sanitizers in efforts to fight spread of coronavirus

SOUTH AFRICA – Distell, South Africa’s producer and marketer of wines, ciders, spirit and ready-to-drinks (RTDs) has announced that it will begin producing hand sanitizers and other hygienic products at its production facilities as part of its efforts to help curb the spread of the coronavirus (COVID-19) pandemic. “Our priority as Distell – right now and always – is the safety and well-being of our employees, our stakeholders and society at large. We are determined to support our government in its bid to halt the current rapid spread of COVID-19 and…

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Wine and Spirit group Distell reports fall in sales volume as competition stiffens

SOUTH AFRICA – Distell, South Africa’s wine and spirit producer reported a 6.6% fall in volumes in its half year to end December, with profit falling 1.2% to R1.26bn (US$81.6m). Group revenues were up 2.7% to R14.8 billion (US$958.95m) thanks largely to double digit revenue growth outside of South Africa, but this did not keep pace with cost growth of 3.6%. Distell’s revenues in its home market SA grew 1.7% despite volumes falling 7.8%, with the group saying its due to SA’s weak economy and declining disposable income for consumers…

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South African retail giants sign the first plastics pact in Africa

SOUTH AFRICA – The South African (SA) Plastic Pact, a collaborative platform aimed to tackle plastic waste and pollution has been launched developed by the World Wide Fund for Nature (WWF-SA) in partnership with the South African Plastics Recycling Organisation (SAPRO) and the UK’s WRAP. The SA Plastics Pact will be managed and delivered by GreenCape, with the founding members committed to a series of ambitious targets for 2025 to prevent plastics from becoming waste or pollution. GreenCape is recognised as a trusted centre of expertise for the green economy…

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Musgrave teams up with Distell to launch premium crafted brandies

SOUTH AFRICA – Musgrave Crafted Spirits, South African based Gin producers in partnership with Distell, wine and spirit producer have launched two new premium craft spirits, Musgrave Copper Vanilla and Musgrave Copper Black Honey entering the brandy category. Musgrave Crafted Spirits founder Simone Musgrave, explains her decision to enter the premium brandy category, “Building Musgrave Crafted Spirits means not only disrupting traditional categories, but also aligning with the best in the business.’’ ‘’We were approached by the SA Brandy Foundation who are driving innovation and transformation in the premium brandy…

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