Dr. Pepper posts strongest growth as Coca-Cola maintains lead as world’s most valuable beverage brand

US – 129-year-old Coca-Cola has emerged, yet again, as the world’s most valuable brand in the just released ranking by Brand Finance, the world’s leading brand valuation consultancy.   The annual rankings plot the world’s biggest soft drinks against each other, measuring brand value through the strength of brands as well as metrics on marketing investment, stakeholder equity and business performance.  Coca-cola which has for decades been crowned as the world’s most valuable and strongest soft drink brand continued to maintain its position at the top with a total brand value of US$33.2bn. …

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