Kenya’s leading alcohol producer EABL hikes prices on back of tough operating environment

KENYA – Kenyan alcohol lovers will be forced to dig deeper into their pockets to purchase some of their favourite brands from the East African Breweries Limited’s (EABL), after the alcohol producer revised some of its prices upwards. According to report by The Nation, EABL has made a price increase of between Ksh. 10 (US$0.093) and Ksh. 500 (US$4.64) depending on the type of drink and quantities. The price revision affects beers brands such as Whitecap Light, Tusker Lite, Cider and Malt, Guinness (regular), Whitecap Lager, Balozi and Hop House…

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Kenya Breweries Limited to cash in on rising spirit demand, invests US$9.2m in new processing line

KENYA – Kenya Breweries Limited (KBL), subsidiary of Diageo through the East African Breweries Limited, is set to inject Ksh1 billion (US$9.2m) in the establishment of a new spirit processing line, in a bid to meet the high demand witnessed in the segment. According to reports by Business Daily, the investment will be used to acquire new line machinery and expand storage capacity at KBL’s sister company, UDV Kenya. This will enable KBL to begin local production of new international spirit brands, while ramping up volumes of those already being…

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Kenya Breweries Limited raises a Tusker to being Kenyan, launches second phase of US$3m recovery program

KENYA – The Kenya Breweries Limited (KBL), subsidiary of East Africa Breweries Limited, is set to launch the second phase of the US$3m “Raise the Bar” program aimed to support the hospitality industry recover from the effects of the COVID-19 pandemic. The brewer launched the initiative last year and so far it has seen over 2,273 bars & eateries and 3,800 people receive the much-needed support of bartender training on Covid-19 protocols, equipment & products. KBL now plans to expand the program by doubling the number of outlets it will…

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UBL, National Agricultural Research Organisation partner to boost local raw material sourcing

UGANDA – Uganda Breweries Limited, subsidiary of Diageo through East African Breweries Limited (EABL), has inked a Memorandum of Understanding with the National Agricultural Research Organisation (NARO), to advance agricultural productivity in a bid to boost its local raw materials sourcing. The beer maker currently manufactures 96% of its brands locally and works with over 20,000 farmers countrywide who supply it with raw materials, investing over Ush. 45 billion (US$12.6m) in farming communities annually. This is undertaken through its local raw materials program which targets to source 100% of the…

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Uganda Breweries Limited launches US$1m fund to revive bars from Covid-19 impact

UGANDA – Uganda Breweries Limited (UBL), subsidiary of East Africa Breweries Limited has officially rolled out its US$1 million Raising the Bar fund, aimed to support pubs and bars recover from the effects of the COVID-19 pandemic, once the government allows them to resume operations.  The initiative has been adopted from EABL’s parent company Diageo US$100 million kitty, launched in July 2020 across its different markets. In East Africa, the Kenya Breweries Limited (KBL) got the lion’s share receiving US$3 million while Uganda Breweries Limited and Serengeti Breweries Limited of…

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Kenya Breweries Limited expands gin portfolio launching Tanqueray Flor de Sevilla

Company name: Kenya Breweries Limited Product type: Gin Innovation: New product variant Kenya Breweries Limited (KBL), subsidiary of East African Breweries Limited (EABL) has expanded its spirit category with launch of a new gin in the Kenyan market dubbed Tanqueray Flor de Sevilla. The new gin with a 41.3% Alcohol by Volume (ABV) is characterized with zesty oranges and pink grapefruit aroma, with an underlying juniper and coriander notes. It is a premium offering, targeting consumers that appreciate authenticity, sophistication and the enduring quality and style of gin from the…

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EABL taps into parent company’s Britain Managing Director to be board member

KENYA – East African Breweries Limited has announced the appointment of Dayalan Nayager, as a non-executive director on the twelve-member board. Dayalan is currently the Managing Director for Diageo Great Britain and he is a member of the Diageo Europe Executive team, reports Kenyan Wallstreet. He replaces Andrew Cowan, the former Group Managing Director and Chief Executive Officer of EABL, who has taken up the role of Diageo’s Managing Director for African Regional Markets. Diageo’s Africa regional markets comprise operations in Ghana, Cameroon, Ethiopia, the Indian Ocean islands and Angola.…

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Kenya Breweries Limited unveils academy to impart trade skills on 10,000 bartenders

KENYA – In order to impart bartenders with competitive industry skills, Kenya Breweries Limited (KBL) has launched a capability training programme dubbed Diageo Bartenders Academy whose aim is to upscale, build capacity and foster trade engagement. According to reports by Africa Business Communities, the academy intends to train 10,000 bartenders in the country over the next four months.  The academy will bring practical knowledge to Kenyan bartenders who want to better their skills and inspire them to take their jobs as valid career options.  “We want to build a very…

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EABL unveils new sleek look for Tusker Malt Lager

Company: East African Breweries Limited (EABL), Kenya Product type: Beer Innovation: New packaging East African Breweries Limited (EABL) subsidiary of Diageo has introduced a new look for its first premium brand, Tusker Malt Lager. It now comes in a new stylish 500ml can, featuring a green background with the words and logo written in gold. Tusker Malt Lager with 5.0% alcohol by volume (ABV) is brewed for longer than other contemporary lagers giving it that unmistakably rich, smooth premium taste that is widely recognized and that consumers have grown to…

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EABL’s subsidiaries back mental health awareness campaign in Kenya, COVID-19 fight in Uganda

KENYA – The Kenya Breweries Limited (KBL) through its DRINKiQ platform has donated Ksh 2 million (US$18,250) to the National Youth Council in Kenya to support mental health awareness campaign. Diageo uses its branded responsible drinking platform DRINKiQ, to engage, inform and educate people on responsible alcohol consumption. According the subsidiary of East African Breweries Limited (EABL), the campaign aims to champion responsible drinking and moderation while discouraging harmful consumption of alcohol. KBL’s contribution is timely as the Kenya’s Ministry of Health estimates that one in every 10 people suffer…

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