Uganda Breweries Limited celebrates 75 years of existence in style

UGANDA – Uganda Breweries Limited, subsidiary of Diageo through East African Breweries Limited (EABL) is marking a significant milestone this year celebrating 75 years of existence. To this end the company has announced that it will commemorate its palladium jubilee with a special sequence of anniversary celebrations that will run for 7 months leading up to its anniversary on 27th July 2021. Held under the theme “Brewed by Uganda” the celebrations will highlight the past, present and future of Uganda Breweries Limited. “You don’t thrive in business for 75 years…

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EABL provides much needed aid to the hospitality industry with launch of US$5m recovery fund

KENYA – East Africa Breweries Limited (EABL) has officially rolled out the US$5 million recovery fund aimed to help the hospitality industry i.e. pubs and bars recover from the effects of the COVID-19 pandemic. The two-year programme dubbed “Raising the Bar” is part of the US$100 million kitty launched by EABL’s parent company, Diageo in July across its different markets i.e. New York, London, Edinburgh, Dublin, Belfast, Mexico City, Sao Paulo, Shanghai, Delhi, Mumbai, Bangalore, Nairobi, Dar es Salaam, Kampala, Sydney and beyond. The program launch in East Africa was…

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EABL appoints Jane Karuku as new Managing Director for its East African drinks businesses

KENYA – The Board of East Africa’s leading alcoholic drinks company East African Breweries Limited (EABL) has appointed Jane Karuku as the new new Group Managing Director for the Group’s drinks business in the region. A member of the EABL Board and the current Managing Director for EABL’s Kenyan subsidiary KBL, Jane will be replaced in her current position by John Musunga, who will join EABL from GlaxoSmithKline (GSK) where he has been responsible for leading GSK’s vaccines business in Sub-Saharan Africa, South Asia and Eastern Europe. According to the…

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Kenya seeks to raise minimum packaging for alcoholic drinks to 750 millilitres

KENYA – The East African Breweries Limited (EABL), one of Kenya’s leading alcoholic beverages manufacturer has opposed the proposed law that seeks to peg the minimum allowable packaging for alcoholic drinks to be 750 millilitres from the current 250 millilitres. “The principal object of this Bill is to amend the Alcoholic Drinks Control Act, in order to ensure that packaging of alcoholic drinks are in quantities not below 750 millilitres,” says the Bill, which has been tabled in Parliament and set for debate. According to Wundanyi Member of Parliament Danson…

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Kenya Breweries Limited revises grain demand on re-surging alcohol sales

KENYA – Kenya Breweries Limited (KBL), subsidiary of the East African Breweries Limited (EABL) has revised its demand for grains used in the production of alcoholic beverages on the back of rebound in sales. The move follows the reopening of bars, pubs and restaurants after the government eased restrictions meant to curb the spread of Covid-19, which has since boosted demand for drinks. The beer maker said in a statement that it has increased demand for sorghum and barley to 20,000 tonnes each, which is almost double the volumes projected…

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Kenya Breweries Limited debuts gin variation of its Chrome brand

Company Name: Kenya Breweries Ltd, Kenya Product type: Gin Innovation: New product variant Kenya Breweries Limited (KBL) has expanded its spirit category with the launch of Chrome Gin, targeting the millennial consumers. The new gin is a second variant of its Chrome brand that introduced Chrome Vodka in 2014. Through the new product innovations, the company aims to engage the ever-evolving consumer by providing an affordable and quality spirit. “Considering the slow economic resurgence in the market, we felt this was an opportune time to launch this new product,” said…

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EABL adds Ory Okolloh to company’s board as Non-Executive Director

KENYA – The East African Breweries Limited (EABL) has appointed Ory Okolloh Mwangi as an independent non-executive director, tapping into her vast experience in corporate governance. Ms Okolloh possesses strong technological and legal exposure, with extensive board experience and the ability to create new partnerships with positive impacts. She joins the brewing company from heading the global philanthropic organisation, Omidyar Network and Luminate Group in Africa, where she served as the Managing Director, reports Star News. Currently she is serving on the board of several organizations including the Thomson Reuters…

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East African Breweries Limited re-strategizes operations to weather COVID-19 storm

KENYA – The East African Breweries Limited (EABL) has taken conservative approaches to new investments and cash use as it seeks to weather the COVID-19 storm. According to reports by Citizen Digital, the company has suspended environmental investments which include solar energy, biomass and water recovery as a means to manage costs and liquidity. Spending into advertising and promotions (A&P) was the first to take a cut in light of business risks posed by the pandemic. “Our market teams re-organized their plans to help us emerge stronger from the crisis…

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EABL introduces carton packed beers encouraging bulk buying to up take-away sales

KENYA – East African Breweries Limited (EABL) has started selling its bottled beer brands in packs of six, stacked in a carton containing 24 bottles, shifting from use of crates, in a bid to make it convenient for consumers to purchase and encourage bulk buying for take-away. The brewery is counting on deliveries and the off-trade market to sustain its business, as the ban on alcohol sale in bars and restaurants continues in Kenya which has hit its bottom line for the just concluded financial year. EABL recorded a 9%…

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EABL reports double digit decline in profit triggered by dwindling sales in second half year period

KENYA – The East African Breweries Limited (EABL) has announced a 39% decline in net profit to Sh7 billion (US$64.9m) for the year ending June 2020, due to the plunge in net sales in the second half of the year (January – June) attributed to the effects of the COVID-19 pandemic. The latest performance is in contrast to the Sh11.5 billion (US$106.7m) net profit posted in the previous financial year and is the lowest since 2014 when it posted net profit of Sh6.85 billion (US$63.5m). The company has seen a…

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