Edita Food Industries expands portfolio with launch of new wafer and cream products

EGYPT – Edita Food Industries, a leader in the Egyptian packaged snack food market, has launched new wafer and cream products as the company seeks to expand its products portfolio and premiumise its offerings. The snack major has introduced Freska Block, which is a filled wafer bar with a double-layer chocolate coating that will be retailing for EGP 3 (US$0.19) per pack. The new product is available in three flavours: hazelnut cream, peanut butter, and cappuccino cream. The company has also introduced its new Molto Mini Magnum SKU, retailing at…

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Egyptian snacks manufacturer Edita Food receives US$5.725m financing from NBK

EGYPT – Edita Food Industries, Egyptian leader in packaged snack food market has inked a medium-term financing contract worth EGP 90m (US$5.725m) with the National Bank of Kuwait (NBK), to finance its capital expenditures. The loan which is part of the Central Bank of Egypt (CBE) initiative to support Egyptian companies navigate the current tough economic environment triggered by the pandemic, comes with a seven-year term, reports Daily News Egypt. Menna Shams El Din, Director of Investor Relations at Edita Food Industries, said that the loan will be used to…

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Edita Food Industries enters Morrocan snack food market in JV

EGYPT – Edita Food Industries, a leader in the Egyptian packaged snack food market has announced it will directly enter the Moroccan snack food market through a greenfield investment with Morocco’s Dislog Group. Edita signed a memorandum of understanding with the leading local distributor to form a joint venture, “Edita Food Industries – Morocco”, that leverages Edita’s manufacturing and technical industry experience and competitive products combined with Dislog’s extensive distribution network and logistical strength. According to the company, the terms of the agreement stipulated that it will be majority owner…

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