NIGERIA – Nigerian Breweries Limited has expanded its product portfolio with the launch of a new malt-infused energy drink dubbed…
Read MoreNigerian Breweries introduces new malt-infused energy drink under brand name Zagg
Tag: Energy drinks
Switch incorporates maize in newly launched energy drink dubbed Switch Energy Mageu
SOUTH AFRICA – South Africa’s fast-growing energy drinks business, Switch, has expanded its portfolio with launch of a new innovative…
Read MoreBeverage makers Heineken Ethiopia, Delta Corporation and Kenyan Originals expand product lines
AFRICA – Heineken Ethiopia has unveiled the country’s first non-alcoholic malt-based energy drink dubbed Bertat. Bertat, according to New Business…
Read MoreSouth Africa welcomes launch of US third bestselling energy drink brand Bang Energy
SOUTH AFRICA – Energy drinks in Africa have transitioned from an aspirational product sold exclusively in retail outlets and service…
Read MoreTurkish energy drink brand Power Black makes entry into Nigerian market
NIGERIA – Ares Gida, Turkish energy drink manufacturer, has entered into a sole distribution agreement with Frisson Nigeria Limited to…
Read MoreRoyal Unibrew expands into energy drinks category with acquisition of French brand Crazy Tiger
FRANCE – Royal Unibrew, a Denmark-based beverage company, has expanded into the energy drinks category with the acquisition of MC…
Read MoreCoca-Cola to discontinue energy drink line in North America as PepsiCo unveils new Gatorade sports drink
NORTH AMERICA – Leading fizzy drinks manufacturer Coca-Cola has announced plans to discontinue Coca-Cola Energy in North America, less than…
Read MoreEnergy drinks set to surge in Africa as beverage makers respond to rising consumer awareness
Energy drinks in Africa have transitioned from an aspirational product sold exclusively in retail outlets and service stations to an everyday drink highly sought after by consumers looking for a way to power through workdays that can begin as early as 4 a.m. and end as late as 10 p.m
Read MoreFast growing Nigerian beverage maker Rite Foods drags NBC to court over alleged trademark infringement
NIGERIA – Rite Foods, a fast-rising indigenous food and beverage company in Nigeria has taken to court giant beverage maker…
Read MoreSoft beverage giant Coca-Cola eyes controlling interest in BodyArmor sports drink
US – Coca-Cola, one of the world’s largest beverage companies, is planning to acquire a controlling stake in BodyArmor, a…
Read More