Fast growing Nigerian beverage maker Rite Foods drags NBC to court over alleged trademark infringement

NIGERIA – Rite Foods, a fast-rising indigenous food and beverage company in Nigeria has taken to court giant beverage maker Nigerian Bottling Company (NBC), over allegedly infringing on its trademark. According to the maker of the famous Bigi brand, NBC’s Predator Energy drink logo and brand share a resemblance with its own Fearless drink, which had existed for three years before NBC began to produce Predator, reports Guardian Nigeria. The plaintiff, Rite Foods Limited, has filed for an interim injunction against the defendant, NBC, restraining it from further promoting or…

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Soft beverage giant Coca-Cola eyes controlling interest in BodyArmor sports drink

 US – Coca-Cola, one of the world’s largest beverage companies, is planning to acquire a controlling stake in BodyArmor, a premium line of sports performance and hydration drinks. The US beverage maker revealed that it has already filed a pre-acquisition notification with the Federal Trade Commission to increase its stake. A 3 year journey Coca-Cola first developed interest in the company back in 2018 when it acquired a minority stake for an undisclosed amount. Coca-Cola hinted at the time it would look to eventually acquire the brand, with the amount…

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Energy drinks remain popular among physically active adults even as concerns about caffeine content emerge

GLOBAL – The energy drinks market is projected to continue expanding as more physically active adults including athletes, students, and service members continue demanding more of the drinks to fuel their physical activities. According to a new report published by Polaris Market Research, the global energy drinks market size is anticipated to reach USD 84.70 billion by 2026 growing at a CAGR of 7.3% from 2018 to 2026. What are energy drinks? Energy drinks are beverages that typically contain taurine, caffeine, vitamins, glucuronolactone, proprietary blends, herbal extracts, and amino acids.…

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Molson Coors to distribute ZOA, a new energy drink co-founded by Hollywood actor Dwayne Johnson

US – Molson Coors Beverage, a leading American brewing company, has launched ZOA- a new energy drink- as part of its effort to move beyond its core beer offerings. ZOA is a nonalcoholic energy drink made with better-for-you, natural ingredients, the company said in a blog post. The drink was founded by actor and retired professional wrestler Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman. It will be the beverage giant’s first offering in the energy-drink segment, and will be available in March. The drink which is…

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Bang Energy terminates exclusive distribution deal with PesiCo

US – Florida-based energy drink manufacturer Bang Energy has terminated its exclusive distribution partnership with PepsiCo barely seven months after the deal took effect. Bang Energy CEO Jack Owoc cited multiple issues and concerns regarding PepsiCo’s performance as reasons behind the company’s decision to end its exclusive distributor agreement with PepsiCo. In announcing the end of the partnership signed just seven months ago, Bang’s outspoken CEO did not mince words in his disappointment in the global beverage and snack giant. “We sincerely expected PepsiCo to execute at an even higher…

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Private equity firm RMB Corvest acquires stake in South African energy drink business Switch

SOUTH AFRICA – Private equity specialist RMB Corvest has formed a strategic partnership with Mark Bowman, former Managing Director of SABMiller Africa to acquire equity interest in South Africa’s fast-growing energy drinks business, Switch. Switch founded in 2011 by current MD, Christian Wentzel, who partnered with seed investors, the McKinlay family, manufactures and distributes a wide range of energy drinks. Supplementary products linked to the label, including energy bars and syrups, have additionally been developed. The business is headquartered in Woodmead, Johannesburg, with warehousing and contract packing undertaken in Heidelberg.…

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TCP Group plans US$150m investment to expand Red Bull operations in China

THAILAND – TCP Group, the inventors and owners of the Red Bull brand has unveiled a series of investments totaling more than US$150 million to expand Red Bull operations in China over the next three years. The investments will further expand TCP’s presence in the Chinese market by supporting its local partnerships, establishing a new representative office, in-country team, and manufacturing centers. The company said that it will also be supporting the launch of new Red Bull products and other innovative products from TCP’s global portfolio in that market. As…

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PepsiCo expands presence in the energy category with US$3.85bn acquisition of Rockstar

USA – PepsiCo has secured a deal to acquire Rockstar Energy Beverages, one of the popular energy drink maker, for US$3.85 billion in a move to expand its presence in the fast growing energy drink category. Founded in 2001, Rockstar produces beverages targeting consumers who lead active lifestyles including athletes and rock stars.  The company’s products are currently available in over 30 flavors at convenience and grocery outlets in over 30 countries, of which PepsiCo has had a distribution agreement with Rockstar in North America since 2009. Upon closing of…

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teaRIOT launches 100% plant-powered energy drink to disrupt the US$12bn market

USA – teaRIOT, a California-based energy drink brand is launching the market’s first 100% plant-powered energy drink – which the company says is made from simple, plant-based ingredients. teaRIOT comes as refreshing and delicious blend of brewed tea, real fruit and sparkling water providing the same energy levels of traditional energy drink brands with “better ingredients and better taste.” According to the brand, the certified organic, plant-powered energy is made from a combination of caffeine (160mg) and L-Theanine (100mg) naturally occurring in tea. The line comes in four flavors —Berry,…

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Celsius expands its healthy energy drinks line up with Jackfruit Flavor

USA – Celsius Holdings, manufacturer of global fitness drink brand Celsius has added Jackfruit flavor to its carbonated performance energy drink, Celsius Heat. This latest flavor will be available in its new 16 oz Celsius Heat packaging can, delivering with a tropical flavor with a burst of sweetness and a tangy twist. Celsius’ new carbonated performance energy drink line is packed with 2,000mg of L-citrulline and 300mg of caffeine, as well as the Celsius proprietary blend. The company believes that the new standout packaging and label design position the brand…

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