Royal Unibrew expands into energy drinks category with acquisition of French brand Crazy Tiger

FRANCE – Royal Unibrew, a Denmark-based beverage company, has expanded into the energy drinks category with the acquisition of MC Energy, the owner of the Crazy Tiger brand for approximately €82 million (US$97.13 million).  Crazy Tiger holds around 10% volume share in the fast-growing energy drinks market, is projected to continue growing at a double-digit growth rate in the coming years.  The acquisition announcement comes less than a week after the Danish beverage company had announced that it had entered exclusive negotiations to acquire MC Energy.   According to Royal Unibrew, the acquisition will see…

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Coca-Cola to discontinue energy drink line in North America as PepsiCo unveils new Gatorade sports drink

NORTH AMERICA – Leading fizzy drinks manufacturer Coca-Cola has announced plans to discontinue Coca-Cola Energy in North America, less than two years since it launched in the market. Coca-Cola Energy which was the company’s first energy drink launched in the US in January 2020 along with a new exclusive cherry flavour. The drink was first released in Spain and other European countries back in 2019 but has not achieved the traction that Coca-Cola had hoped to get in its home market. In a statement, the maker of Coke soda brand…

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Fast growing Nigerian beverage maker Rite Foods drags NBC to court over alleged trademark infringement

NIGERIA – Rite Foods, a fast-rising indigenous food and beverage company in Nigeria has taken to court giant beverage maker Nigerian Bottling Company (NBC), over allegedly infringing on its trademark. According to the maker of the famous Bigi brand, NBC’s Predator Energy drink logo and brand share a resemblance with its own Fearless drink, which had existed for three years before NBC began to produce Predator, reports Guardian Nigeria. The plaintiff, Rite Foods Limited, has filed for an interim injunction against the defendant, NBC, restraining it from further promoting or…

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Soft beverage giant Coca-Cola eyes controlling interest in BodyArmor sports drink

 US – Coca-Cola, one of the world’s largest beverage companies, is planning to acquire a controlling stake in BodyArmor, a premium line of sports performance and hydration drinks. The US beverage maker revealed that it has already filed a pre-acquisition notification with the Federal Trade Commission to increase its stake. A 3 year journey Coca-Cola first developed interest in the company back in 2018 when it acquired a minority stake for an undisclosed amount. Coca-Cola hinted at the time it would look to eventually acquire the brand, with the amount…

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Energy drinks remain popular among physically active adults even as concerns about caffeine content emerge

GLOBAL – The energy drinks market is projected to continue expanding as more physically active adults including athletes, students, and service members continue demanding more of the drinks to fuel their physical activities. According to a new report published by Polaris Market Research, the global energy drinks market size is anticipated to reach USD 84.70 billion by 2026 growing at a CAGR of 7.3% from 2018 to 2026. What are energy drinks? Energy drinks are beverages that typically contain taurine, caffeine, vitamins, glucuronolactone, proprietary blends, herbal extracts, and amino acids.…

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Molson Coors to distribute ZOA, a new energy drink co-founded by Hollywood actor Dwayne Johnson

US – Molson Coors Beverage, a leading American brewing company, has launched ZOA- a new energy drink- as part of its effort to move beyond its core beer offerings. ZOA is a nonalcoholic energy drink made with better-for-you, natural ingredients, the company said in a blog post. The drink was founded by actor and retired professional wrestler Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman. It will be the beverage giant’s first offering in the energy-drink segment, and will be available in March. The drink which is…

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Bang Energy terminates exclusive distribution deal with PesiCo

US – Florida-based energy drink manufacturer Bang Energy has terminated its exclusive distribution partnership with PepsiCo barely seven months after the deal took effect. Bang Energy CEO Jack Owoc cited multiple issues and concerns regarding PepsiCo’s performance as reasons behind the company’s decision to end its exclusive distributor agreement with PepsiCo. In announcing the end of the partnership signed just seven months ago, Bang’s outspoken CEO did not mince words in his disappointment in the global beverage and snack giant. “We sincerely expected PepsiCo to execute at an even higher…

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Private equity firm RMB Corvest acquires stake in South African energy drink business Switch

SOUTH AFRICA – Private equity specialist RMB Corvest has formed a strategic partnership with Mark Bowman, former Managing Director of SABMiller Africa to acquire equity interest in South Africa’s fast-growing energy drinks business, Switch. Switch founded in 2011 by current MD, Christian Wentzel, who partnered with seed investors, the McKinlay family, manufactures and distributes a wide range of energy drinks. Supplementary products linked to the label, including energy bars and syrups, have additionally been developed. The business is headquartered in Woodmead, Johannesburg, with warehousing and contract packing undertaken in Heidelberg.…

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TCP Group plans US$150m investment to expand Red Bull operations in China

THAILAND – TCP Group, the inventors and owners of the Red Bull brand has unveiled a series of investments totaling more than US$150 million to expand Red Bull operations in China over the next three years. The investments will further expand TCP’s presence in the Chinese market by supporting its local partnerships, establishing a new representative office, in-country team, and manufacturing centers. The company said that it will also be supporting the launch of new Red Bull products and other innovative products from TCP’s global portfolio in that market. As…

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