Nestlé owned healthy meal company Freshly appoints Anna Fabrega as CEO

USA – US-based freshly prepared meal delivery service Freshly has appointed Anna Fabrega –the current chief commercialization officer- as CEO, effective immediately.   Fabrega is succeeding Freshly co-founder Mike Wystrach, who has headed the company since its inception in 2012.   Wystrach’s abrupt replacement as leader of Freshly and transition to new role as advisor to the Freshly board of directors comes less than a year after the company was purchased by Nestlé.  “It’s never an easy decision to move on from something you’ve built from the ground up, but I’m excited to take my passion for creating new innovations for consumers on to my…

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V2 food raises US$53m to fuel expansion into Europe as Freshly launches first line of plant-based meals

AUSTRALIA – V2 food, a leading Australian meat alternative company, has secured €45 million (US$53million) in a Series B extension round to fund its ambitious expansion plans into Europe and China.  Based in Sydney, V2food produces a range of alternative protein products that mimic the taste and high protein, iron, and vitamin B content of meat.  The company’s offerings which include plant-based burgers and sausages made from legumes are said to be free from GMOs, as well as artificial colors and flavorings.  The company has also developed a production process that allows its products to…

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Nestlé meal delivery service unit Freshly to open new distribution center in US to meet rising demand

US – Freshly, a meal delivery service owned by Swiss food giant Nestle is opening a second distribution center in suburban Atlanta, Georgia to meet rising consumer demand.  According to a statement from the company, the new distribution center will be built at a cost of US$52 million and will create employment opportunities for another 665 workers.  Freshly announced the Atlanta project four months after it announced a US$3.2 million center in Austell projected to employ 250 people.  The subscription service delivers precooked meals that customers can quickly reheat and eat.   Freshly…

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