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Global chains to compete with Kenyan retailers

KENYA – As more retail players flock to the region, snapping up space in mushrooming shopping malls almost as fast as they come up, analysts say niche markets will be crucial in the fight for consumers who continue to show a preference for products they know, have tried before, or that have been recommended to them.

Global chains to compete with Kenyan retailers

KENYA – As more retail players flock to the region, snapping up space in mushrooming shopping malls almost as fast as they come up, analysts say niche markets will be crucial in the fight for consumers who continue to show a preference for products they know, have tried before, or that have been recommended to them.