Habesha Breweries expands beer portfolio, launches Kidame Beer

ETHIOPIA – Habesha Breweries, Ethiopian beverage company owned by Bavaria N.V. and local investor has expanded its product portfolio with launch of a second beer brand dubbed Kidame Beer. According to Habesha in a LinkedIn post announcing the launch stated, “Kidame is a refreshing, smooth and easy to drink beer with a mesmerizing aroma made from quality ingredients.” It is an addition to its signature beer brand ‘Habesha Beer’ which the company is planning to launch a draught version. The company also owns a non-alcoholic drink, Negus, which has a…

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IFC invests US$55.9M in Habesha Breweries, boosting Ethiopia’s barley industry

ETHIOPIA — The International Finance Corporation (IFC) has extend US$55.9 million financing to Habesha Breweries S.C., a beverage manufacturer in Ethiopia to help the company expand its operations and increase local barley sourcing from smallholder farmers. The loan is co-funded by the Dutch development bank (FMO) and Dutch banks Cooperative Rabobank U.A. (Rabobank) and ING Bank N.V. (ING Bank). According to IFC, Ethiopia’s brewing industry is fast growing and an important contributor to economic growth, but the sector imports as much as 90% of its malt barley needs. “Programs that…

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Habesha Breweries to launch premium draught beer in Ethiopia

ETHIOPIA – Habesha Breweries S.C, a beverage manufacturer in Ethiopia, has unveiled that it is set to launch the draught version of its signature beer ‘Habesha beer’ later this year. The move seeks to grow the company’s product portfolio on the hills of a successful launch of the non-alcoholic product line, ‘Negus’, through the support from the company’s biggest shareholder and one of Holland’s biggest breweries, Bavaria. As the latest international brand to enter the local beer market, Habesha’s new draught beer is set to compete with those from Heinkene’s…

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