Molson Coors ending production of Coors Seltzer to focus on more popular brands

US – US multinational beverage company, Molson Coors, is ending production of Coors Seltzer to focus on more popular hard seltzers in its portfolio such as Topo Chico Hard Seltzer and nutrient-infused Vizzy.  According to a report by Brewbound, the maker of Coors beer brands wrote to its wholesalers asking them to sell through the remaining inventory they have in stock.  The discontinuation of Coors beer brand comes at a time when Molson Coors is aggressively pursuing a beyond-the-beer aisle strategy.   The company has since entered other beverage categories like spirits, and energy, and plant-based drinks and is targeting…

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Komari Beverages launches first hard seltzer drink Arada in Ethiopia

ETHIOPIA – Komari Beverages, a newly built US$12m alcohol manufacturing company, has introduced hard seltzer into the Ethiopian market with the launch of new liqueur brand dubbed Arada. According to Detail Ethiopia, Arada is a sugar-free cocktail drink coming in three different flavours i.e., apple, pineapple and lime with a 5% alcohol by volume. It is packaged in an artistic bottle, aimed to mostly attract the youngsters who are by far the biggest consumers of hard seltzers across the globe, looking for an alternative light alcoholic beverage. According to Allied…

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South Africa’s Natures Own Beverages heightens frequency on hard seltzer buzz, launching Freely

SOUTH AFRICA – Natures Own Beverages (Pty) Ltd, a small independent local producer of liquor in South Africa has introduced Freely, the new zero sugar, low alcohol hard seltzer in the market. Freely joins the recently launched Vawter Hard Seltzer by Distell Group and has hit the market before South African Breweries (SAB) introduces Flying Fish Seltzer in April. Claiming to be the latest buzzword on the South African drink scene, the new product comprises of sparkling water with a splash of premium distilled vodka and pure fruit taste tailormade…

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Diageo to expand US RTD operations as Heineken launches Pure Piraña hard seltzer across Europe

US – UK-based alcoholic beverages giant Diageo is expanding its US ready-to-drink (RTD) operations as part of efforts to support its growth strategy in the rapidly expanding category. Consiquently, Diageo’s new Plainfield, Illinois site will be expanded to a tune of US$80 million. According to a statement from Diageo, the expansion project will include the installation of two high-speed can lines with the capacity to produce over 25 million cases of RTDs per year. Products to be produced at the Plainfield site include Smirnoff seltzers and Diageo’s newly-launched spirits-based RTD…

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DSM unveils new solutions for hard seltzer production as Spindrift launches first alcoholic beverage

NETHERLANDS– Dutch multinational health and nutrition company DSM launched an integrated portfolio of solutions to support the burgeoning hard seltzer market. The new solution features a selection of enzyme solutions and yeast extracts that can be uniquely combined to boost the output of hard seltzer production. Among the solutions is Maxinvert®,  a unique invertase enzyme solution that reduces fermentation time leads, results in increased production capacity, and an up to 50% reduction in overall process time. The solution also contains  Amigase® Mega for breaking down complex sugars from raw materials…

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Distell brings hard seltzers to South Africa launching Vawter Hard Seltzer

Company name: Distell Group Product type: Hard Seltzer Innovation: New Product Distell Group, leading producer of wines, ciders, spirit and ready-to-drinks beverages in Africa has launched hard seltzer in the South African market, the alcoholic sparkling water that has been hugely popular in the United State and Europe market. A market innovator, Distell has introduced the Vawter Hard Seltzer a first of its kind in SA, combining sparkling water with a dash of vodka and infused natural fruit flavours, ideal for everyone looking for an alternative light alcoholic beverage. The…

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South African Breweries once again shakes the alcohol market with launch of Flying Fish Seltzer

Company name: South African Breweries Product type: Hard Seltzer Innovation: New Product SOUTH AFRICA – Hard seltzers, the low-calorie alcoholic sparkling water beverage that has recently disrupted the global low-alcohol market has landed in South Africa. Keeping to its true nature of introducing new innovative offerings in the South African alcohol market, South African Breweries (SAB) subsidiary of AB InBev is set to launch Flying Fish Seltzer in the country. The Flying Fish brand created the country’s first flavoured beer and this time round it is once again challenging category…

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Truly and AB InBev’s Michelob Ultra brand launch new hard seltzers into the US market

US – Truly Hard Seltzer and AB InBev’s Michelob Ultra brand have expanded their portfolio of products in the US market with the introduction of new hard seltzers. Truly Hard Seltzer launched what it claims is the first hard seltzer brewed with real tea and fruit flavour in the US. The Truly Iced Tea Hard Seltzer come in four flavours: lemon, raspberry, peach and strawberry. During the launch, Truly said that each variety offers consumers a hint of fruit and the refreshment of real brewed ice tea. Like the rest…

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Somersby, Molson Coors join the increasingly crowded hard seltzer market

SINGAPORE – Somersby, a subsidiary of Danish brewing company Carlsberg Group, has launched its first-ever Hard Seltzer range in Singapore, a brand-new innovation in the market. The launch is the brand’s first foray into Hard Seltzer worldwide, expanding its offerings in an entirely new product category to appeal to a changing profile of consumers. The new beverage range comes in two surprisingly refreshing fruity flavours – Somersby Hard Seltzer Lime and Somersby Hard Seltzer Mango & Passionfruit; to provide a blend of coolness on a hot, sweltering day. “We observe…

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Coca Cola to enter US alcoholic market through Molson Coors partnership

USA – Molson Coors Beverage Company has partnered with Coca Cola Company to manufacture, market and distribute Coca Cola Co.’s new hard seltzer version of Topo Chico mineral water in the U.S. as both companies look to expand into new categories. Coca-Cola first announced in the plans to launch the alcoholic version of Topo Chico, its Mexican seltzer brand that’s gained a cult following. According to a statement, the product will arrive in the U.S. nationally in the first half of 2021. Molson Coors is looking to broaden its reach,…

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