Heineken enters Ecuadorian beer market with Biela Ecuador acquisition

ECUADOR – The Dutch brewing giant, Heineken has acquired a majority stake in Ecuador’s local beer maker, Biela y Bebidas del Ecuador S.A. BIELESA ('BIELA ECUADOR'), marking its entry into the Ecuadorian beer market. Biela Ecuador was mainly owned by local investors, owns the Biela® brand, and operates a brewery in Guayaquil, Ecuador's largest city…

Heineken buys 2.8% stake in United Breweries to grow Indian beer market

INDIA – The Dutch brewing company, Heineken has acquired a 2.8% stake in India’s leading beer manufacturer, United Breweries, expanding its reach in the country’s beer market. Heineken has purchased 7,400,000 shares of United Breweries Holding (UBHL) from the ED (Directorate of Enforcement), the government agency. According to sources familiar with the matter and identified…

Heineken commissions US$100m brewery plant in Mozambique

MOZAMBIQUE – Heineken, a global leading beer maker, has commissioned its first brewery in Mozambique after an investing to the tune of US$100 million in developing the new modern plant. Located in the district of Maputo, the new brewery will have a production capacity of 800 000 hectolitres (80 million litres) per year. The plant…

Distell, Heineken, Pernod Ricard, others enter into good business practice agreement

SOUTH AFRICA – South Africa’s alcoholic beverage manufacturers have signed an agreement with the government on good business practices in a bid to improve the business environment, reports Business Report. Among the companies who signed the guidelines for good business practices include Distell, Heineken, Diageo, Pernod Ricard, SALBA and Vinpro.  According to Dr Rob Davies,…

Heineken debuts Dos Equis Mexican Pale Ale in select stores in the US

USA – The Dutch beer company, Heineken is debuting its Dos Equis Mexican Pale Ale in off-promise stores in select US states following an on premise trial in the United States. The new beer, a traditional Pale Ale with a Mexican twist will roll out to the off-premise in US Sun Belt states from February,…

Bralirwa launches new Made-in-Rwanda Heineken with US$10m investment

RWANDA – Bralirwa Plc, Heineken NV’s Rwandan subsidiary has launched the local production of Heineken beer: Made-in-Rwanda with investments of upto US$10.2 million (9 million Euros), according to the New Times. The Heineken beer, previously imported from the Netherlands will be produced in Rwanda with the investment, making the firm the 9th subsidiary of the…

Heineken USA to launch 100-calories slimline cans of Strongbow cider

USA – Heineken is set to launch slimline cans of Strongbow cider that contain 100 calories each in the USA, expanding its portfolio in the market. The Slim Cans range is a 12-can variety pack with three 8.5 oz flavours, containing 100 calories each, offering a crisp alternative that will appeal to growing demands for…

Heineken buys majority stake in Spanish craft brewer La Cibeles

EUROPE – The Dutch brewing company, Heineken has acquired a 51% majority stake in Cervezas La Cibeles, a Spanish microbrewery for an undisclosed amount. With the transaction, Heineken aims to boost the brand’s distribution and export capacity. Based in Madrid, Cervezas La Cibeles is a microbrewery producing small range of artisan beer, with an annual…

Heineken’s Rwandan subsidiary appoints Merid Demissie as new Managing Director

RWANDA - Bralirwa Plc, a local Rwandan subsidiary of Heineken has named Merid Demissie, an Ethiopian as the company’s new Managing Director effective January 1, 2019, reports New Times. Demissie will succeed Victor Madiela after his two years of service as the Managing director in the company. Merid’s appointment sheds more light into the company…

Heineken Rwandan subsidiary to start making the Heineken brand locally

RWANDA – Heineken’s operating unit in Rwanda has said that it will officially launch local production of Heineken beer in its brewery in Gisenyi, Rwanda from December 20, 2018 Rwanda will become the 9th African country producing, packing and distributing Heineken beer locally alongside Nigeria, Namibia, South Africa, Algeria, Morocco, Egypt, Tunisia and Ethiopia. Heineken N.V,…