Heineken launches new brew infused with marijuana instead of alcohol

USA – Heineken, a pale lager beer producer, has introduced a new brew, Hi-Fi Hops, from California beer brand Lagunitas, made with marijuana instead of alcohol. The company said the new brew is part of a growing trend of established companies diving into the marijuana industry and could give a boost to the struggling beer…

Heineken to acquire 40% of China Resources Beer company for US$3.1b

NETHERLANDS - Heineken, a Dutch brewing company, has struck a US$3.1 billion partnership with a company that controls China's largest brewer, China Resources Beer, for a 40% stake as they seek to tap a growing thirst for premium brands in the world's biggest beer market. According to the company, the partnership will give it a…

Heineken seeks legal opinion over rights to appoint the company’s chairman

INDIA - World’s largest beer maker Heineken NV, the majority partner of United Breweries with Vijay Mallya, has sought legal opinion over its right to appoint a chairman at the Indian company, according to top officials close to the development. ETRetail reported that Heineken and some of its advisers believe that the shareholder agreement between…

Heineken’s Lagunitas introduces cannabis-infused sparkling water

USA - Heineken’s fully owned subsidiary, Lagunitas Brewing Company has launched cannabis-infused sparkling water line in California, making Heineken the first international brewer to introduce a THC-infused cannabis beverage. The beverage was developed through a collaboration between Lagunitas and California cannabis manufacturer CannaCraft by creating the Hi-Fi Hops line, which is infused with THC and/or…

Heineken announces plans to invest US$58.25m in UK pubs

UK - Heineken, the world’s second largest brewer, has announced plans to pour US$58.25 million into the UK’s struggling pubs to fund fund 140 projects and upgrades. According to the company, its British arm will invest the money into around 500 of the 2,900 pubs owned by its Star Pubs & Bars unit, with the…

Heineken USA appoints Maggie Timoney as first female CEO

USA - Heineken USA has appointed Maggie Timoney, former Heineken Ireland CEO as its new CEO, the first woman to serve as chief executive at the Dutch brewing company Heineken International effective 1 September 2018. She succeeds Ronald den Elzen who took over the position in 2015 and will be returning at Heineken N.V headquarters…

Heineken opens the seventh brewery in Mexico

MEXICO - Heineken N.V. has opened a new brewery in Meoqui, Chihuahua, Mexico for US$500 million, the largest greenfield investment in the company’s history. The brewery, the company's seventh in Mexico, has a production capacity of 6 million hectolitres per year and will produce leading brands such as Tecate, Dos Equis and Heineken for the…

Heineken takes minority stake to acquire Belize’s Belikin beer

USA - The world’s second largest brewer after AB InBev, Heineken has taken a minority stake in the Belize’s Belikin beer maker, Belize Brewing Company (BBC) as it seeks expansion into the Central American market. Heineken entered a distribution partnership with BBC to import and distribute its brands including Heineken, Amstel and Red Stripe in…

China Resources Beer in talks to acquire Heineken’s China business – sources

CHINA - China Resources Beer (Holdings) Co Ltd is in talks to acquire Heineken NV’s China business in a deal that could be worth more than $1 billion, as the country’s largest brewer seeks new growth from premium brands, five people close to the discussions said. The negotiations come as global beer giants such as…

Heineken opens its ‘greenest’ brewery in Mexico

MEXICO – Leading brewing company Heineken has opened a new brewery in Mexico that it says will be the most water efficient in the World, with unique circular economy principles that drive its sustainability agenda. Made using the latest technology, the brewery is constructed following circular economy principles, focusing on renewable energy and efficient water…