Heineken expands zero alcohol beer portfolio with launch of Desperados Virgin 0.0%

NETHERLANDS – Dutch multinational brewing company Heineken has expanded its portfolio of zero alcohol beers with the global launch of Desperados Virgin 0.0%. The global roll out follows a successful release of the Desperados alcohol-free alternative in France last year. Desperados Virgin 0.0% is also coming to the market close to two year after the Dutch brewing company launched Heineken O.O as the first non-alcoholic beer bearing the company’s signature brand’s name Desperados Virgin 0.0% will initially be available in the Netherlands and Poland this month, followed by Belgium in…

Read More

SA’s beer industry crosses fingers that the alcohol ban won’t prolong beyond mid-January

SOUTH AFRICA – It’s just days after the government of South Africa reinstated the ban on alcohol sales that the industry players have already started feeling the pinch brought by the move. The Beer Association of South Africa (BASA) has called for the lift of the renewed ban, saying small craft brewers would not survive if it was extended beyond mid-January. The prohibition, designed in part to ease the burden on hospitals from vehicle accidents and drinking-related violence, was implemented nationwide on December 29. However, this being the third ban…

Read More

Amstel celebrates 150-year anniversary with expansion to China

NETHERLANDS – Popular Dutch beer, Amstel is celebrating 150 years of existence this year with a mile stone expansion into the world’s largest beer market, China. The premium pilsner produced by Heineken is currently enjoyed in 116 countries around the globe and will be available in select provinces across Southern and Eastern China before the end of the year. Amstel is currently a leading global top 10 beer brand, with Heineken expecting China to become one of the brand’s top markets globally in the next three years. The move to…

Read More

Heineken opposes US$16m compensation bill to Kenyan alcohol distribution firm Maxam Ltd

KENYA – Heineken, Dutch beer marker has challenged the Kenyan High Court’s decision of slapping it with a Ksh. 1.79 billion (US$16m) compensation bill, for terminating a distributorship agreement with Maxam Ltd firm. In the appeal pending before the Court of Appeal, Heineken East Africa Import Company Ltd and Heineken International B.V. said it was dissatisfied with the High Court’s decision issued in July last year, reports Business Daily. “The learned judge erred by holding that the appellants constructively terminated the distribution agreement by appointing additional distributors despite injunctive orders.”…

Read More

Heineken launches its ‘Fresh Draught To-Go’ smart dispenser in 4 markets

FRANCE – Heineken has partnered with local brewery Gallia Paris to pilot its smart ‘Fresh Draught To-Go’ dispenser technology at the newly opened Monoprix Montparnasse in Paris and across 4 markets. Heineken has been building the quality & image of draught beers for decades, while simultaneously ensuring they become greener and rethinking how they can innovate to make a positive step towards waste reduction. By developing this innovation, they aim to offer their customers a new way to enjoy a perfectly fresh draught beer, at home, delivered in a sustainable…

Read More

Heineken acquires additional shares in Nigerian Breweries

NIGERIA – Heineken International, a Dutch multinational brewing company, has increased its stake in Nigerian Breweries shares through an acquisition of 3.3 million additional shares. According to a notification to the Nigerian Stock Exchange, signed by the Company’s Secretary, Uaboi G. Agbebaku, the acquisition was made on the bourse over three transactions in September this year. An analysis conducted by Nairametrics, revealed that Heineken spent around N138 million (about US$358,000) in the transaction. This is the second time in a span of two months that Heineken is purchasing more shares…

Read More

Heineken Mozambique kicks off local production of Heineken beer following US$20m investment

MOZAMBIQUE – Heineken, leading beer maker has inaugurated a new production line worth US$20 million at its Mozambique plant to produce Heineken beer in the country for the first time. The new production line having a production capacity of 350,000 hectolitres per year (35 million litres) can fill 16,000 bottles in an hour, corresponding to 666 crates, each holding 24 bottles, reports AIM. Speaking at the launch ceremony, Minister of Industry and Commerce Carlos Mesquita noted local production of the Heineken beer would save the country about US$50 million a…

Read More

Dutch brewing company Heineken acquires Peru’s local beer brand Tres Cruces

PERU – Heineken, a Dutch brewing company, has entered the Peruvian beer market with the acquisition of local beer brand Tres Cruces for an undisclosed sum. The deal will also include the incorporation of Tres Cruces’ local operating team in Lima, Peru’s capital, into Heineken’s overall operations. Heineken aims to build a diverse portfolio in Peru consisting of local beer brands, complemented with its range of leading international brands. In addition, the Dutch brewer has signed a new local distribution agreement with beverage company AJE Group. To support its strategy…

Read More

Heineken buys additional shares of Nigerian Breweries as FDIs to Africa projected to decline

NIGERIA – Heineken, the majority shareholder in Nigerian Breweries has further increased its shareholding in the company by purchasing an additional 233,110 share units at an average price of N39.94, totalling to N9.3 million. The purchase comes weeks after the parent company 274, 542 shares at an average price of N35.67. This purchase and previous purchases further cement Heineken Brouwerijen B.V’s status as a major shareholder; accumulating a total of 7,720,236 since 30th June, reports Naira Metrics. Heineken’s ownership percentage of Nigeria Breweries is now put at 37.85%. As of…

Read More

Heineken makes strides in becoming fully circular by 2030

NETHERLANDS – Heineken, the world’s second-largest brewer has announced that all its Heineken beer for the Dutch market has been brewed using 100% green energy since July this year as part of its mission to be fully circular by 2030. This applies to all product and packaging variants covered by the Heineken brand including Heineken 0.0. The brewer set the target in 2010 and has been working on its global sustainable ambition ‘Brewing a Better World’ by, among other things, reducing the CO2 emissions of the breweries. In addition, the…

Read More