HelloFresh to acquire ready meals firm Youfoodz to strengthen its Australian brand portfolio

AUSTRALIA – German-based meal kit company HelloFresh has agreed to acquire Australian ready-to-eat meal manufacturer Youfoodz to enhance its Australian brand portfolio and product offering.  FoodBev reported that the US$93.3 million deal marks an important step in HelloFresh’s growth strategy and will strengthen its direct-to-consumer (D2C) ready-to-eat capabilities.  Youfoodz provides and distributes fresh readymade meals, as well as snacks and drinks through both home delivery (D2C) and retail (B2B).   The company operates three production facilities in Brisbane, which it claims produce more than 400,000 ready-made meals, 80,000 snacks, and 25,000 drinks per week. …

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