USA – American brewing company, Anheuser-Busch has acquired Hoop Tea, a Maryland-based beverage company known for its tea-infused malt beverages and seltzers, as part of the company’s push beyond the beer aisle. Hoop Tea will join Anheuser-Busch’s Beyond Beer portfolio, which includes brands such as Cutwater Spirits, Babe Wine, and Bon & Viv Spiked Seltzer. The segment has captured more than US$1 billion in revenue during the last three years, the company said, citing IRI data. Hoop Tea adds a new offering to that portfolio, competing in the hard tea…
Read MoreAnheuser-Busch expands beyond beer portfolio with acquisition of Hoop Tea
