Hostess Brands launches two new products and convenient pack sizes

USA – Hostess Brands has added new two new products to its breakfast cakes line with the launch of Strawberry Cheesecake flavored Donettes and Cream Cheese Coffee Cake, available across the US grocery stores. The new Strawberry Cheesecake flavored Donettes feature a pink, strawberry flavored cake donut with a thick, creamy icing evocative of the classic summer dessert while the Cream Cheese Coffee Cakes are made with real cream cheese in the batter and topped with a delightfully, buttery sugar-crumb streusel. Additionally, the company has introduced the Chocolate Frosted Donettes…

Read More

Hostess Brands to acquire Canadian cookie company Voortman for US$320m

USA – Hostess Brands has entered into an agreement to acquire Voortman, a Canadian maker of cookies and wafers, from Swander Pace Capital for approximately US$320 million (C$425 million). Hostess believes that the acquisition of Voortnan will create a larger and more diversified sweet snacking company while expanding product offerings, manufacturing capabilities and providing significant strategic and financial benefits. By adding the Voortman brand, Hostess expects to compete with its uniquely positioned and differentiated products in the large and growing US$8.4 billion cookie category and have greater growth opportunities provided…

Read More