Norwegian seafood producers turn to blockchain for sustainable seafood

NORWAY – Sjømatbedriftene, the Norwegian Seafood Association has partnered with technology companies, Atea and IBM in a new cross-industry collaboration to use blockchain technology to provide fully traceable seafood products. The partnership will share supply chain data throughout Norway’s seafood industry with an aim of providing consumers with safer, better and sustainably sourced seafood. The collaboration will see Norwegian seafood companies put data onto the network to cultivate easier monitoring of where fish is sourced, growing and storage conditions of seafood while at the same time contributing to reduction of…

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Yara and IBM launch collaboration to advance sustainable food production

SWITZERLAND – Yara International, a crop nutrition and digital farming solutions provider has partnered with IBM to launch the Open Farm & Field Data Exchange, a collaboration for farm and field data that seeks to advance sustainable food production. According to the companies, the open data exchange platform will facilitate collaboration around farm and field data, with the aim of improving the efficiency, transparency and sustainability of global food production. In the recent past, it has been evident that technology and digital innovation have the potential to make a significant contribution…

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Kerry partners with IBM in developing an AI tool that predicts trends in the F&B industry

IRELAND – Kerry Group, in partnership with IBM recently launched a proprietary, predictive artificial intelligence (AI) tool, Kerry Trendspotter, to forecast future trends in food and beverage. The artificial intelligence tool is designed to improve the probability and success of products launch by guiding manufacturers in the development of winning consumer-preferred products. According to Nielsen, rapidly shifting consumer preferences contribute to the failure of 85% of new food and beverage products within two years of launching. While significantly accelerating product innovation and time to market, Kerry said that the Trendspotter…

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Raw Seafoods partners with IBM to improve seafood safety through blockchain

USA – Massachusetts based seafoods company, Raw Seafoods Inc has partnered with leading technology solution provider, IBM to explore the use of blockchain technology in improving food safety along the seafood value chain. Starting with scallops, the new approach will allow various stakeholders in the seafood value chain to trace a shipment from farm, factory or fishing boat to market. The platform will collect data on the scallop’s packaging and shipping date, along with images and video. Permissioned parties such as retailers and customers at point-of-sale can then access this…

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IBM launches tech platform to boost agriculture productivity in Kenya

KENYA – International Business Machines (IBM) Corporation, an American multinational information technology company has launched a technology platform in Kenya that seeks to help farmers increase productivity. The Watson Decision Platform for Agriculture will provide agriculture solution that combines predictive technology to give farmers greater insights about planning, ploughing, planting, spraying and harvesting. The platform will be available to farmers planting maize, wheat, soy, cotton, sorghum, barley, sugar cane and potato, with more crops scheduled to be added soon. The launch in Kenya is part of IBM’s global expansion of…

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Carrefour joins the IBM Food Trust platform to implement food traceability standard

EUROPE – Carrefour, a European leader in food traceability through the gradual application of blockchain technology to its Carrefour Quality Line products, has joined other participants involved in building the IBM Food Trust platform. The company said that the objective of the collaboration between Carrefour and IBM Food Trust is to implement a global food traceability standard across all of the links in the chain – from producers through to sales channels. Blockchain technology makes it easier to record events along the supply, processing, packaging and distribution chain. Through this…

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