Impossible Foods rolls out plant-based burger in select US stores

USA – Impossible Foods has launched its plant-based Impossible Burger in 27 outlets of California-based Gelson Markets grocer, marking the first time consumers will be able to purchase the product from grocery stores. The Impossible […]

Burger King rolls out plant-based Impossible Whopper across US

USA – World’s leading hamburger chain, Burger King has announced that it is releasing the plant-based Impossible Whopper burger across the US. The Impossible Whopper goes nationwide at all 7,200 Burger King locations in the […]

FDA approves soy leghemoglobin as color additive in beef analog products

USA – The US Food and Drug Administration (FDA) has approved soy leghemoglobin as a color additive in uncooked ground beef analog products. This follows meat-alternative company Impossible Foods’ 2018 petition to have the ingredient […]

Impossible Foods raises US$300m from investors including celebrities

USA – Impossible Foods has raised US4300 million in series E funding round from investors including celebrities Jay-Z, Katy Perry, Serena Williams, Jaden Smith, Trevor Noah and Zedd. The latest round of funding was led […]

Impossible Foods launches meat-free, gluten-free burger

USA – Plant-based food company, Impossible Foods has unveiled gluten-free, non-meat Impossible Burger set to launch in the grocery stores later this year. The next generation, one of its first major product upgrade is said […]

Meat alternatives startup Impossible Foods to enter Asia after funding round

SINGAPORE– Singapore’s Temasek Holdings has co-led a $114-million convertible note financing round in Impossible Foods, a California-based startup that makes plant-based burger patties that taste like beef. The latest investment brings the startup’s total funding […]