AFRICA'S NO.1 FOOD, BEVERAGE & MILLING INDUSTRY MAGAZINE

Impossible Chicken Nuggets debuts in US restaurants as USDA seeks comments on labeling of cell-based meat

Sep 9, 2021Sep 10, 2021 Editor

US – Plant-based Impossible Chicken Nuggets have made their first debut in the US consumer market, launching in some restaurants across the United States as the company gears up for a retail distribution later this month. The nuggets are soy-based with sunflower oil, and do not use any of Impossible Foods’ plant-based heme — the company’s signature ingredient that gives meat its distinctive taste. Impossible Chicken Nuggets have 40% less saturated fat and 25% less sodium than animal-based chicken nuggets, the company says. They also do not use titanium dioxide,…

Impossible Foods to debut plant-based chicken nuggets as competition in alternative protein market heats up

Jul 19, 2021Jul 21, 2021 Editor

US – Impossible Foods has announced plans to launch a plant-based chicken nugget, a few weeks after its competitor Beyond Meat launched its meat-free chicken tenders in more than 400 stores across the United States. Impossible Foods said its nuggets, which are soy-based and use sunflower oil, will first launch in restaurants and then roll out to grocery stores. According to the meat alternative startup, the chicken nuggets will not use any of Impossible Foods’ plant-based heme — the company’s ingredient that replicates the meaty taste of beef and pork. Impossible Food’s chicken nuggets are…

Impossible Foods cuts grocery prices 20% in a new war against animal-derived foods

Feb 8, 2021Feb 8, 2021 Editor

US – American alternative proteins company Impossible Foods is cutting prices by 20% for 17,000 US groceries at a time when its sales are at an all-time high. The price cuts are in an effort to drive more consumers away from animal-derived foods. Impossible Foods plans to keep lowering prices as it achieves new production records and economies of scale. “The ultimate goal is to undercut the price of ground beef from cows,” the company said in a statement. Following the price cuts, Impossible Foods said that it is strongly…

American indoor farming startup, AppHarvest appoints Impossible Foods’ ex-CFO David Lee as President

Jan 8, 2021Jan 8, 2021 Editor

US – AppHarvest, a leading AgTech company building some of the country’s largest indoor farms has appointed ex-chief finance officer (CFO) of Impossible Foods, David Lee as President. According to a statement from the startup, David Lee’s appointment will be effective as from January 25th and he will be reporting to AppHarvest Founder & CEO Jonathan Webb. “In this newly created role, Lee will develop strategy and engage in operations management, leading the sales, marketing and finance functions as AppHarvest continues to grow as a sustainable fresh foods company,”AppHarvest said.…

Companies that attracted major investments in 2020

Jan 4, 2021Jan 4, 2021 Editor

GLOBAL – Amid a turbulent global picture due to the Covid-19 pandemic, companies with promising ideas have continued to attract big investments in 2020. Some raised their huge ticket funding’s from private equity and institutional investors while others tapped into the stock market to raise funds. Food Business Africa takes a look back at some of 2020’s major funding stories that sent shock waves in the food industry. Impossible Foods receives US$500m in Series F funding round As the plant-based market has boomed, the meat alternatives sector has attracted the…

Plant-based alternatives company Impossible Foods to start producing Impossible Milk

Oct 21, 2020Oct 21, 2020 Editor

USA – Impossible Foods, a company known for making plant-based meat designed to taste, cook and look like real meat, has announced plans of producing a plant-based milk alternative called Impossible Milk. According to the company, the milk is not designed to be just another soy milk or nut-based milk alternative, instead, it is designed to function and behave just like the animal-derived cow’s milk. In a demonstration from the company’s food lab, a researcher showed samples of Impossible Milk side by side other plant-based milks like almond milk and…

Coffeehouse chain Starbucks to launch plant-based food and beverages to menus across Asia

Sep 9, 2020Sep 9, 2020 Editor

ASIA – Starbucks Corporation, a multinational chain of coffeehouses and roastery reserves, has announced that it will add plant-based food and beverages to menus across Asia from September, including products from Impossible Foods, Oatly and Beyond Meat Inc, as it targets more environment-conscious diners. The Seattle-based coffee chain said it was introducing products in markets such as Hong Kong, Singapore, New Zealand, Taiwan and Thailand that suit local tastes and preferences. Producing plant-based food and beverages is less demanding on the environment compared with items relying on animal agriculture, which…

Impossible Foods launches direct-to-consumer sales, accelerates retail expansion

Jun 5, 2020Jun 5, 2020 Editor

USA – As demand for online shopping surges and many grocery stores impose quotas on meat, Impossible Foods has launched a new e-commerce platform allowing US consumers to purchase its plant-based burger. The food-tech startup said that the direct-to-consumer channel will offers family-size quantities of the Impossible Burger starting at US$49.99 with compostable, recyclable packaging, free shipping and two-day home delivery. The meat asile producer will offer its plant-based burger in various bundles; “Impossible Convenience Pack” – four 12-oz. packages for US$49.99; “Impossible Combo Pack” – two 12-oz. packages and…

Impossible Foods accelerates retail expansion with The Kroger Co.

May 6, 2020May 6, 2020 Editor

USA – Plant-based meat unicorn, Impossible Foods has partnered with America’s largest grocery retailer, The Kroger Co., to rollout its flagship product at more than 1,700 grocery stores owned by Kroger nationwide. In addition to grocery shelves at Kroger-affiliated brick-and-mortar stores, Impossible Burger will also be available for online ordering through Kroger.com for Kroger Curbside Pickup and Delivery. The rollout of Impossible Burger at Kroger represents a 18-fold increase in Impossible Foods’ retail footprint so far in 2020. The company’s plant-based meat is now on shelves in about 2,700 U.S.…

Impossible Foods raises approximately US$500m in Series F funding round

Mar 16, 2020Mar 16, 2020 Editor

USA – Silicon Valley based foodtech startup, Impossible Foods has raised approximately US$500 million in a Series F funding round by new investor Mirae Asset Global Investments. The finding round also saw the participation from existing investors including Khosla Ventures, Horizons Ventures, and Temasek. In addition to global institutional investors, Impossible Foods’ new and existing individual investors include Jay Brown, Common, Kirk Cousins, Paul George, Peter Jackson, Jay-Z, Mindy Kaling, Trevor Noah, Alexis Ohanian, Kal Penn, Katy Perry, Questlove, Ruby Rose, Phil Rosenthal, Jaden Smith, Serena Williams, will.i.am, and Zedd.…