Swiss alternative protein start-up Planted Foods secures US$7m in seed funding

SWITZERLAND – Planted Foods, an alternative protein start-up has secured US$7 million in seed funding to build production capacity and expand into some European markets. Investors in the funding included Blue Horizon Corporation, Hiltl AG, Good Seed Ventures, Mica Ventures, and Joyance Partners, the ETH Foundation and private investment. Planted Foods was established by was created by co-founders Pascal Bieri, Lukas Böni, Christoph Jenny and Eric Stirnemann in early 2019 with an objective to meet the increasing demand for sustainable protein. Having recognised the ‘urgent need’ for alternatives to meat…

Read More

Impossible Foods rolls out plant-based burger in select US stores

USA – Impossible Foods has launched its plant-based Impossible Burger in 27 outlets of California-based Gelson Markets grocer, marking the first time consumers will be able to purchase the product from grocery stores. The Impossible Burger, which the company developed in 2016, has already been on menus of various fast food brands including Burger King, White Castle, Little Caesars, Qdoba, Cheesecake Factory and Red Robin. Impossible Foods now plans to expand in the market by rolling out the burger in industry-leading grocery stores in key regions throughout the fourth quarter…

Read More

Burger King rolls out plant-based Impossible Whopper across US

USA – World’s leading hamburger chain, Burger King has announced that it is releasing the plant-based Impossible Whopper burger across the US. The Impossible Whopper goes nationwide at all 7,200 Burger King locations in the US on August 8 after a successful test in St. Louis and subsequent launch in other cities including San Francisco, Las Vegas and Miami. The Impossible Whopper contains meat-free patties developed by California-based Impossible Foods topped with sliced tomatoes and onions, lettuce, mayonnaise, ketchup and pickles on a toasted sesame seed bun. It contains 630…

Read More

FDA approves soy leghemoglobin as color additive in beef analog products

USA – The US Food and Drug Administration (FDA) has approved soy leghemoglobin as a color additive in uncooked ground beef analog products. This follows meat-alternative company Impossible Foods’ 2018 petition to have the ingredient accepted as a color additive. The additive imparts a reddish-brown color but has already been used by Impossible Foods to give an optimized beefy flavor. Soy leghemoglobin is a form of heme – an iron-containing compound found in every living organism and in this case in the roots of soy and is a key ingredient…

Read More

Impossible Foods raises US$300m from investors including celebrities

USA – Impossible Foods has raised US4300 million in series E funding round from investors including celebrities Jay-Z, Katy Perry, Serena Williams, Jaden Smith, Trevor Noah and Zedd. The latest round of funding was led by the company’s major, previous investors Temasek, a Singaporean investment company, and Horizon Ventures, a venture capital firm in Hong Kong. The California based plant-based company said it will be able to meet increasing demand for plant-based alternatives to meat in the market. Demand for plant-based protein is on the rise as some consumers are…

Read More

Impossible Foods launches meat-free, gluten-free burger

USA – Plant-based food company, Impossible Foods has unveiled gluten-free, non-meat Impossible Burger set to launch in the grocery stores later this year. The next generation, one of its first major product upgrade is said to deliver great taste, nutrition and versatility. According to the company, the plant-based burger contains no gluten, animal hormones or antibiotics, has 0mg of cholesterol, 14 grams of total fat and 240 calories in a quarter-pound patty. The recipe includes soy protein, giving the burger a meaty chew and texture while the absence of wheat…

Read More

Meat alternatives startup Impossible Foods to enter Asia after funding round

SINGAPORE– Singapore’s Temasek Holdings has co-led a $114-million convertible note financing round in Impossible Foods, a California-based startup that makes plant-based burger patties that taste like beef. The latest investment brings the startup’s total funding to nearly $400 million so far. Impossible Foods announced the successful closing of the investment, co-led by Shanghai- and Hong Kong-based private equity firm Sailing Capital, as it plans to launch its Impossible Burger in Asia. “Asia drives 44 per cent of the world’s demand for meat, and the rate of consumption is growing faster…

Read More