Indonesia’s Indofood to buy instant noodle maker Pinehill for US$3b

INDONESIA – PT Indofood CBP Sukses Makmur, an Indonesian consumer branded products company, is planning to acquire Pinehill Company Limited,  a producer of instant noodles in Africa and the Middle East for US$3 billion to expand in fast-growing markets for consumer products. Indofood CBP, part of conglomerate Indofood Sukses Makmur, will acquire 100% of Pinehill Co. from Pinehill Corpora Ltd., an affiliated party of Indofood CBP, and Steele Lake Ltd. Indofood entered into the agreement to acquire the company in May this year. According to a report by Bloomberg, the…

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Indomie Noodles opens first ‘Heroes’ store in Lagos to expand operations

NIGERIA – Indomie Noodles, instant noodle giant in Nigeria, has opened its first ‘Heroes’ store in Lagos as part of efforts to expand its business and strengthen its operations. According to the company, the store, located at Ikeja City Mall, will be a  touch point to the brand’s community by providing creative and exciting Indomitables heroes experiences through various materials and immersive play experiences.   Offering various forms of kid-chic designs, innovative displays and consumer eco-friendly merchandise, the store promises to deliver an engaging, entertaining and exciting experience to its customers.  Speaking on…

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Indomie noodles wins Ghana Business Awards Brand of the Year

GHANA – Indomie, a brand of instant noodle produced and distributed by Multipro Pvt Ltd, Ghana has received the Brand of the Year recognition at the Ghana Business Awards. In an event held at the Kempinski Hotel in Accra, the noodles maker was recognized for excellence and as a top player in business and industry. It stood out among other nominees including Coca Cola Bottling Company of Ghana Ltd, MTN Ghana, Kasapreko Co Ltd, EcoBank Ghana, Special Group of Companies, Despite Group of Companies and Vodafone Ghana. The awards look…

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