Consumers demand for greater transparency in food labelling intensifies amid covid-19 pandemic

GLOBAL – Transparency is emerging as one of the top trends for 2021 as more and more consumers become increasingly concerned about the composition of the foods they get off supermarket shelves. An Innova Consumer Survey indicates that 85 percent of consumers globally say information on what is in their food is of major importance to them. Similarly, 59 percent want to know where their food comes from and how it is made. According to the survey, interest in transparency was found to be highest in emerging markets, most likely…

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Ice cream market shifts towards greater pleasure and less guilt, says Innova

WORLD – Pleasure is still the driving force behind ice cream purchases, with consumers naming its taste, the fact that it’s a treat and makes people feel happy as the top three reasons for buying it, a new report from Innova Market Insights highlights. In the contemporary consumer environment, however, the study finds that the balance between health and indulgence is increasingly important – resulting to the ice cream category’s growing focus on delivering pleasure without the guilt. As far as the key macronutrients are concerned, for example, the focus…

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