Consumers are willing to pay more for environmentally friendly products: Innova Market Insights
GLOBAL – More than half of consumers say they are willing to pay extra for food and beverage...
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Tag: Innova Market Insights
Yogurt market value to exceed US$100bn driven by demand for healthy, tasty foods
GLOBAL – The global market value of yogurt is set to exceed the US$100 billion mark for the first...
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Gen Z drive demand for alcohol reduction, Innova Market Insights reveals
GLOBAL – Avoidance of alcohol is becoming the norm for a growing minority of consumers...
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Plant-based food’s future growth to be driven by price and choice, reveals Innova Market Insights
EUROPE — Price and choice have been identified as the two key factors that will drive future...
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Health of the planet overtakes personal health priorities in Innova’s Top 10 Trends for 2022
NETHERLANDS – Consumers now rank planetary health as their number one concern, overtaking...
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Consumers demand for greater transparency in food labelling intensifies amid covid-19 pandemic
GLOBAL – Transparency is emerging as one of the top trends for 2021 as more and more consumers...
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Ice cream market shifts towards greater pleasure and less guilt, says Innova
WORLD – Pleasure is still the driving force behind ice cream purchases, with consumers naming its...
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