GLOBAL – More than half of consumers say they are willing to pay extra for food and beverage products that…
Read MoreConsumers are willing to pay more for environmentally friendly products: Innova Market Insights
Tag: Innova Market Insights
Yogurt market value to exceed US$100bn driven by demand for healthy, tasty foods
GLOBAL – The global market value of yogurt is set to exceed the US$100 billion mark for the first time…
Read MoreGen Z drive demand for alcohol reduction, Innova Market Insights reveals
GLOBAL – Avoidance of alcohol is becoming the norm for a growing minority of consumers seeking to lead healthier and more productive…
Read MorePlant-based food’s future growth to be driven by price and choice, reveals Innova Market Insights
EUROPE — Price and choice have been identified as the two key factors that will drive future growth of the…
Read MoreHealth of the planet overtakes personal health priorities in Innova’s Top 10 Trends for 2022
NETHERLANDS – Consumers now rank planetary health as their number one concern, overtaking personal health, which has been the top priority…
Read MoreConsumers demand for greater transparency in food labelling intensifies amid covid-19 pandemic
GLOBAL – Transparency is emerging as one of the top trends for 2021 as more and more consumers become increasingly…
Read MoreIce cream market shifts towards greater pleasure and less guilt, says Innova
WORLD – Pleasure is still the driving force behind ice cream purchases, with consumers naming its taste, the fact that…
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