Coca-Cola Amatil launches program to support start-up businesses in Asia

ASIA - Coca-Cola Amatil, one of the largest bottlers of non-alcoholic ready-to-drink beverages in the Asia-Pacific region has launched a new program, Amatil X aimed at developing of start-ups, emerging business and identify innovative product concepts. This forms part of its accelerator programs to enhance growth out of its core beverage businesses. To foster growth while…

Global consumer goods companies push for localisation to fight domestic competition

INDIA - Consumer goods MNCs from Nestle and Hindustan Unilever to Coca-Cola and PepsiCo are pushing localisation to the last mile to counter regional competition, fight back the onslaught of local brands, and expand penetration and reach in a market that is showing green shoots of consumption revival. “There are many Indias in India. Each…

Nestle adopts regional cluster approach, to reduce salt content in Maggi

INDIA - Packaged foods maker Nestle India has kicked off a regional, cluster approach for brands, marketing and activation to fast-track growth and has identified enhanced nutrition as a core focus area, company chairman Suresh Narayanan said here on Monday. The maker of Maggi instant noodles, KitKat chocolate and Cerelac infant foods, which crossed Rs…

Danone launches new yoghurt portfolio in France

FRANCE – Danone has launched a new yoghurt portfolio in France, introducing a range of new yoghurts as part of a reinvention in order to reverse the decline in the country’s yoghurt category. The new range offerings include a range of all-natural and whole-milk yoghurts under the Danone brand, which will be available in both…