Indian consumer goods firm ITC to acquire spice maker Sunrise Foods

INDIA – ITC Limited, a diversified fast-moving consumer goods and agribusiness company in India has entered into a share purchase agreement to acquire Sunrise Foods Private Limited, a company primarily engaged in the business of spices under the trademark ‘Sunrise’. ITC said that the proposed acquisition, subject to fulfilment of various terms and conditions, is aligned with its strategy to rapidly scale up its FMCG businesses in a profitable manner. Sunrise is one of the market leaders in eastern India in the fast-growing spices category with a rich heritage and…

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Consumer goods company ITC to invest US$67m in a new food processing site in India

INDIA – Indian multinational conglomerate company, ITC will be investing US$67.53 million (Rs 700 crore) in setting up a new food processing facility in Madhya Pradesh, central India. Speaking during a recent investor summit in the region, the company’s chairman Sanjiv Puri unveiled that the new facility will focus on dehydrated vegetables, reports ET Retail. Puri said that the company has already acquired land for the upcoming site and operations will soon commence. He added that the company’s move to invest in food processing was a reflection of a promising…

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ITC establishes marketing center to enhance consumer digital engagements

INDIA – India’s fast-moving consumer goods company, ITC Limited has unveiled a new marketing command centre as part of the new marketing initiative to drive consumer engagement on digital platforms. The centre will work to promote digital business primarily focused on FMCG which includes packaged food, personal care, education and stationary products, agarbatti and safety matches. Manged by in-house talent from various backgrounds such as creative, data science and consumer insight, the center will generate real time campaigns in social media and undertake consumer research for new products. It will…

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Cigarettes-to-cookie maker ITC to launch milk-based beverages

ASIA- ITC Limited, Kolkata based Fast-Moving Consumer Goods (FMCG) company is looking to launch ready-to-drink, milk based beverages set to compete other products in the soft-drinks and other beverage categories. According to ET Retail, the new product range, Sunfeast Wonderz will be launched first in the southern states of Tamil Nadu, Karnataka, Telangana and Andhra Pradesh before being rolled out nationally. The new product uses real fruit pulp for the milkshakes unlike existing products made with artificial flavours. “This innovative range of milk-based beverages will be powered by the company’s…

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