AB InBev debuts Budweiser Reserve Black Lager in collaboration with Jim Beam

USA – AB InBev’s brewing major, Budweiser in partnership with Jim Beam have unveiled a specialty beer ‘Budweiser Reserve Black Lager’ with an alcohol by volume of 7.1%. The limited edition of the specialty beer marks the second collaboration between Budweiser and Jim Beam, after last year’s release of Budweiser Reserve Copper Lager. Budweiser Reserve Black Lager is aged on six-year Jim Beam bourbon barrel staves and boasts a dark auburn color, an oaky aroma with coffee and chocolate notes, a toasted malt taste, and a smooth finish. Ricardo Marques,…

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Budweiser and Jim Beam form partnership for a new bourbon brew

NEW YORK – Budweiser, an American-style pale lager produced by AB InBev, and Jim Beam, a brand of bourbon whiskey have joined in a strategic partnership to produce a specialty bourbon brew as part of their new marketing collaboration. According to the all-American pair, it will introduce a new taste of history to beer and bourbon fans alike through a cross-merchandising program starting in the spring and a new collaborative brew launching in the fall. Inspired by the “beer and a bourbon shot” occasion, the new on-premise cross-merchandising program will…

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