Reliance to integrate e-commerce app JioMart with WhatsApp to simplify order placement

INDIA – Mukesh Ambani’s Reliance Industries is planning to embed its ecommerce app JioMart into WhatsApp to allow users to order products without having to leave the app. JioMart was launched in May last year with plans to be operational across 200 cities in India. The e-commerce venture of Reliance’s retail arm offers free express grocery delivery from neighborhood mom-and-pop stores. Last year, Reliance raised about US$26 billion from investors like Google and Facebook for its digital and retail arms as it takes on Amazon.com Inc and Walmart-backed Flipkart in…

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