Kenya Breweries Limited expands gin portfolio launching Tanqueray Flor de Sevilla

Company name: Kenya Breweries Limited Product type: Gin Innovation: New product variant Kenya Breweries Limited (KBL), subsidiary of East African Breweries Limited (EABL) has expanded its spirit category with launch of a new gin in the Kenyan market dubbed Tanqueray Flor de Sevilla. The new gin with a 41.3% Alcohol by Volume (ABV) is characterized with zesty oranges and pink grapefruit aroma, with an underlying juniper and coriander notes. It is a premium offering, targeting consumers that appreciate authenticity, sophistication and the enduring quality and style of gin from the…

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Kenya Breweries Limited unveils academy to impart trade skills on 10,000 bartenders

KENYA – In order to impart bartenders with competitive industry skills, Kenya Breweries Limited (KBL) has launched a capability training programme dubbed Diageo Bartenders Academy whose aim is to upscale, build capacity and foster trade engagement. According to reports by Africa Business Communities, the academy intends to train 10,000 bartenders in the country over the next four months.  The academy will bring practical knowledge to Kenyan bartenders who want to better their skills and inspire them to take their jobs as valid career options.  “We want to build a very…

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EABL’s subsidiaries back mental health awareness campaign in Kenya, COVID-19 fight in Uganda

KENYA – The Kenya Breweries Limited (KBL) through its DRINKiQ platform has donated Ksh 2 million (US$18,250) to the National Youth Council in Kenya to support mental health awareness campaign. Diageo uses its branded responsible drinking platform DRINKiQ, to engage, inform and educate people on responsible alcohol consumption. According the subsidiary of East African Breweries Limited (EABL), the campaign aims to champion responsible drinking and moderation while discouraging harmful consumption of alcohol. KBL’s contribution is timely as the Kenya’s Ministry of Health estimates that one in every 10 people suffer…

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Nearly half of targeted bars, restaurants apply for KBL’s raising the bar program as deadline nears

KENYA – The Kenya Breweries Limited has so far received 470 applications from restaurants and bar operator in the country for the US$3 million ‘Raise the Bar’ fund aimed to help the hospitality industry recover from the effects of the COVID-19 pandemic. The deadline inches closer and the subsidiary of East Africa Breweries Limited (EABL) expects the number of applications for the initiative to rise and has assured applicants of transparency in the process, reports KBC. “We expect the number of applications to increase as the deadline nears. So far,…

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COVID-19 disruptions, tax provisions nearly halved EABL’s profit in six months ended December 2020

KENYA – The East African Breweries Limited (EABL) has reported a 47.3 per cent dip in profit for the half year ended December 2020 to Ksh.3.8 billion (US$34.5m) from Ksh.7.2 billion (US$65.3m) registered in the same period in 2019. The alcohol manufacturer attributes the sharp decline to one-off tax provision, excise duty increases, general price inflation and additional costs related to digital tax stamp implementation in Uganda which impacted profitability. Also, trade restrictions brought by the COVID-19 pandemic continued to hamper the company’s performance especially in Kenya. During the period…

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Two subsidiaries of East African Breweries Limited in Kenya seek power generation licence

KENYA – Kenya Breweries Limited (KBL) and East Africa Maltings Limited (EAML), subsidiaries of East African Breweries Limited (EABL) are seeking regulatory approval for self-electricity generation to backup supply from the national grid, Kenya Power. In a notice to the Energy and Petroleum Regulatory Authority (EPRA), the two sister companies have indicated that the move was necessitated by the regular power disruptions it experiences leading to stalling of their operations. “The purpose of the electric power generation is for own use as backup during power outages from the national electricity…

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Kenyan Bar owners get more time to apply for KBL’s ‘Raising the Bar with Tusker’ fund

KENYA – The Kenya Breweries Limited (KBL), subsidiary of East Africa Breweries Limited has extended the application deadline for bars and eateries interested in signing up for the ‘Raising the Bar with Tusker’ fund to February 12, 2021. The US$3 million fund aimed to support the revival of the outlets across the country following the impact of the Covid-19 pandemic, was launched last year December. The extension, according to reports by Citizen News, is aimed at giving bar owners more time to apply for the fund following a relatively busy…

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EABL provides much needed aid to the hospitality industry with launch of US$5m recovery fund

KENYA – East Africa Breweries Limited (EABL) has officially rolled out the US$5 million recovery fund aimed to help the hospitality industry i.e. pubs and bars recover from the effects of the COVID-19 pandemic. The two-year programme dubbed “Raising the Bar” is part of the US$100 million kitty launched by EABL’s parent company, Diageo in July across its different markets i.e. New York, London, Edinburgh, Dublin, Belfast, Mexico City, Sao Paulo, Shanghai, Delhi, Mumbai, Bangalore, Nairobi, Dar es Salaam, Kampala, Sydney and beyond. The program launch in East Africa was…

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Kenya Breweries Limited revises grain demand on re-surging alcohol sales

KENYA – Kenya Breweries Limited (KBL), subsidiary of the East African Breweries Limited (EABL) has revised its demand for grains used in the production of alcoholic beverages on the back of rebound in sales. The move follows the reopening of bars, pubs and restaurants after the government eased restrictions meant to curb the spread of Covid-19, which has since boosted demand for drinks. The beer maker said in a statement that it has increased demand for sorghum and barley to 20,000 tonnes each, which is almost double the volumes projected…

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Kenya Breweries Limited debuts gin variation of its Chrome brand

Company Name: Kenya Breweries Ltd, Kenya Product type: Gin Innovation: New product variant Kenya Breweries Limited (KBL) has expanded its spirit category with the launch of Chrome Gin, targeting the millennial consumers. The new gin is a second variant of its Chrome brand that introduced Chrome Vodka in 2014. Through the new product innovations, the company aims to engage the ever-evolving consumer by providing an affordable and quality spirit. “Considering the slow economic resurgence in the market, we felt this was an opportune time to launch this new product,” said…

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