East Africa Breweries Limited targets to transition to use of clean energy by 2030 under US$199m plan

KENYA – East Africa Breweries Limited (EABL), subsidiary of British alcohol manufacturer Diageo, has revealed plans of investing Ksh 22 billion (US$199m) to facilitate its transition to use of green energy by 2030. According to reports by Business Daily, the manufacturer and distributor of Tusker, Chrome, Jonnie walker brands mulls to entirely shift from use of electricity from the national grid, Kenya Power and generate its own power from solar. EABL targets to generate at least 9.3 megawatts at its Ruaraka plant and 2.4-megawatt from solar power in Kisumu. Also,…

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Kenya Breweries Limited kick starts second phase of US$3m Raising the Bar initiative

KENYA – Kenya Breweries Limited (KBL), subsidiary of East African Breweries Limited has kicked off the second phase of a program that seeks to revive the hospitality sector through the provision of Covid-19 safety equipment, merchandise, and training. The initiative dubbed the Raising the Bar recovery program seeks to benefit nearly 850 bars and eateries across the country by end of November 2021 and subsequently improve their operations in the wake of the pandemic. During the first phase, 169 outlets around the Nairobi Metropolitan area have benefitted from the program,…

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Kenya Breweries unveils US$9.2m fund to boost local sourcing of raw materials, Diageo SA offers post-riots support

KENYA – Leading alcohol manufacturer Kenya Breweries Limited (KBL), has unveiled a KSh1 billion (US$9.2 million) fund to promote commercial production of a traditional sorghum variety. The new variety is set to be a suitable alternative for brewing its Senator Keg brand, as the sorghum is resistant to pests and birds and is expected to give farmers a good return. It was developed over a two-year period by crossbreeding with other varieties, reports Business Daily. Under the initiative, the Nairobi Securities Exchange-listed company is targeting to recruit more than 15,000…

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EABL narrowly misses complete performance turnaround with full year profit slipping by 1%

KENYA – The East African Breweries Limited (EABL) has reported 15% growth in revenue to Ksh 86 billion (US$791m), driven by smart investment behind brands, channel focus and innovations, which led to overall volume sales growing by 13%. The stellar top line performance was delivered on the back of a tough operating environment characterised by increased volatility due to COVID-19 imposed curfews and restrictions, depressed consumer spending and global supply chain disruptions. However, the company adapted to the pandemic, finding new routes to market including distributing products to consumers’ homes…

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Kenya’s leading alcohol producer EABL hikes prices on back of tough operating environment

KENYA – Kenyan alcohol lovers will be forced to dig deeper into their pockets to purchase some of their favourite brands from the East African Breweries Limited’s (EABL), after the alcohol producer revised some of its prices upwards. According to report by The Nation, EABL has made a price increase of between Ksh. 10 (US$0.093) and Ksh. 500 (US$4.64) depending on the type of drink and quantities. The price revision affects beers brands such as Whitecap Light, Tusker Lite, Cider and Malt, Guinness (regular), Whitecap Lager, Balozi and Hop House…

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Guinness Ghana Limited honors sorghum farmers as Kenya Breweries Limited promotes gender equality

GHANA – Guinness Ghana Breweries Limited, a subsidiary of Diageo Plc has honoured deserving sorghum farmers from the Northern, Upper East, Upper West, and North East Regions of Ghana, at the Sorghum Farmers Recognition Awards. According to the brewery, 18 deserving sorghum farmers, collectors and groups were recognized and took home an assortment of prizes including motorized tricycles, motorcycles, tarpaulins, and products from the company. The initiative forms part of its Local Raw Material (LRM) intervention, which started in 2012 and seeks to use local raw materials in the production…

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Kenya Breweries Limited to cash in on rising spirit demand, invests US$9.2m in new processing line

KENYA – Kenya Breweries Limited (KBL), subsidiary of Diageo through the East African Breweries Limited, is set to inject Ksh1 billion (US$9.2m) in the establishment of a new spirit processing line, in a bid to meet the high demand witnessed in the segment. According to reports by Business Daily, the investment will be used to acquire new line machinery and expand storage capacity at KBL’s sister company, UDV Kenya. This will enable KBL to begin local production of new international spirit brands, while ramping up volumes of those already being…

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Kenya Breweries Limited raises a Tusker to being Kenyan, launches second phase of US$3m recovery program

KENYA – The Kenya Breweries Limited (KBL), subsidiary of East Africa Breweries Limited, is set to launch the second phase of the US$3m “Raise the Bar” program aimed to support the hospitality industry recover from the effects of the COVID-19 pandemic. The brewer launched the initiative last year and so far it has seen over 2,273 bars & eateries and 3,800 people receive the much-needed support of bartender training on Covid-19 protocols, equipment & products. KBL now plans to expand the program by doubling the number of outlets it will…

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Kenya Breweries Limited expands gin portfolio launching Tanqueray Flor de Sevilla

Company name: Kenya Breweries Limited Product type: Gin Innovation: New product variant Kenya Breweries Limited (KBL), subsidiary of East African Breweries Limited (EABL) has expanded its spirit category with launch of a new gin in the Kenyan market dubbed Tanqueray Flor de Sevilla. The new gin with a 41.3% Alcohol by Volume (ABV) is characterized with zesty oranges and pink grapefruit aroma, with an underlying juniper and coriander notes. It is a premium offering, targeting consumers that appreciate authenticity, sophistication and the enduring quality and style of gin from the…

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Kenya Breweries Limited unveils academy to impart trade skills on 10,000 bartenders

KENYA – In order to impart bartenders with competitive industry skills, Kenya Breweries Limited (KBL) has launched a capability training programme dubbed Diageo Bartenders Academy whose aim is to upscale, build capacity and foster trade engagement. According to reports by Africa Business Communities, the academy intends to train 10,000 bartenders in the country over the next four months.  The academy will bring practical knowledge to Kenyan bartenders who want to better their skills and inspire them to take their jobs as valid career options.  “We want to build a very…

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