Kenyan based brewer Keroche cashes in on growing appetite for high alcohol content drinks with launch of X Beer

KENYA – Keroche Breweries Limited, an alcoholic beverage manufacturer in Kenya has yet again introduced another strong beer in the market under the brand name X Beer. The new drink targets the high-end market as it is sugar-free and has an alcohol by volume content of 8.8%. The launch by Kenya’s second largest brewer comes a few months after its unveiling of the Vienna Ice Strong Lager with an alcohol strength of 10% in April. Keroche notes that the launch of the two products is in a bid to meet…

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Keroche Breweries launches Kenya’s first localy produced extra strong beer tapping niche market

KENYA – Kenya’s second largest brewer, Keroche Breweries has expanded its beer portfolio to extra strong beer category with launch of Vienna Ice Strong Lager. The new drink has an alcohol strength of 10% and according to the company, it’s the first strongest locally brewed beer in a market dominated by imports. The CEO of the company Tabitha Karanja, indicated that the product was introduced following a two-year survey which revealed the niche market, reports KBC. “For years, consumers have relied on imports in this market and the new brand…

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Kenyan based brewery, Keroche gets reprieve in US$85m tax dispute

KENYA – In one of the longest tax disputes in the Kenya, Keroche Breweries has received temporary reprieve after the High Court extended an order barring Kenya Revenue Authority (KRA) from attaching its account over a Sh9.1 billion (US$85m) tax dispute. According to a Business Daily report, Justice David Majanja extended the order to May 7, when he will rule on an application by the Naivasha-based brewer for a review of his directive, requiring Keroche to pay Sh500 million (US$4.6m) to KRA. Last month, the judge directed Keroche to pay…

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Keroche Breweries misses US$4.6m taxman pay deadline

KENYA – Kenya’s second largest brewer, Keroche Breweries has failed to meet a court deadline to the pay Kenya Revenue Authority (KRA) Sh500 million (US$4.6m), setting the stage for seizure of its assets by the taxman. The company had been directed to pay the amount within 30 days, which has since lapsed without depositing the money, reports Business Daily. The Naivasha-based brewer on Wednesday headed back to court, fearing that KRA would attach its bank accounts for failing to pay the money. In the petition, Keroche CEO Tabitha Karanja wants…

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Alcohol Beverages Association of Kenya warns new taxes will impact the sector

KENYA – Beer and spirits manufacturers in Kenya have raised an alarm over possible increase in taxes saying it will hit sales and State revenues while hurting the fight against illicit brews. The manufacturers through their lobby, the Alcohol Beverages Association of Kenya (ABAK), say persistent tax hikes leave legitimate players in the industry facing uncertainty in their investments and business planning. The ABAK alert comes as Kenya enters the final stretch of budget making amid fears the government will target alcohol and cigarettes, the main sources of ‘sin’ taxes,…

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Kenya’s Keroche Breweries trapped in US$140m tax fraud allegations

KENYA – Kenya’s second largest brewer, Keroche Breweries is facing inquiry for allegedly evading tax amounting to US$140 million (Ksh14.4 billion) between January 2015 and June 2019. This is according to investigations by the Kenya Revenue Authority (KRA) and the office of the Director of Public Prosecutions, led by Noordin Haji. The DPP said the Kenya Revenue Authority (KRA) commissioner-general submitted an inquiry file to his office on August 18 and an audit by KRA established that Keroche Breweries had evaded payment of tax amounting to Ksh14,451,836,375 (US$140 million). The…

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Kenya’s Keroche Breweries commits to local sourcing with planned US$2m investment

KENYA – Keroche Breweries, Kenya’s second largest brewer, says that it be spending US$2 million (Shs200 million) to purchase sorghum from farmers by the close of the year. The chief Executive Tabitha Karanja said the brewer would put farmers on contract to ensure steady grain supply following the recent launch of a new lager ‘KB Lager’, reports Business Daily. The lager is produced using 70 per cent of white sorghum and 30 per cent barley, which the company says is sourced locally. “We have just started, and we are going…

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Keroche Breweries unveils new lager to grow product portfolio

KENYA – Keroche Breweries Limited, an alcoholic drink manufacturer in Kenya, has launched a new lager ‘KB Lager’ in the market as it seeks to grow its product portfolio. Speaking during the launch of the lager in Naivasha, the company’s chief executive Tabitha Karanja said that the new beer is sugar-free, and is produced from locally sourced sorghum and barley. “We promised to launch more products and finally we have come up with a unique beet that is using 70 per cent locally grown cereal and 30 per cent malted…

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