Kenya Tea Packers launches flavoured teas targeting the huge millennial market

KENYA – Kenya’s oldest tea blending and marketing company, the Kenya Tea Packers (Ketepa) has branched into flavoured teas to capture the huge youth market. Ketepa Managing Director Albert Otochi said they had decided to embrace diversification from the household brands Fahari Ya Kenya, Ketepa Pride, Safari Pure which are in tea bags and loose tea packaging, reports Standard Media. “We are now targeting millennials because 55 per cent of the population comprises the youth. The group is a sophisticated consumer and therefore require teas which they can relate with,”…

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Kenyan tea processor Ketepa eyes Nigeria, South Africa markets to boost sales

KENYA – Kenya Tea Packers (Ketepa) is seeking to expand its market across the continent as it as looks to grow sales of ready-to-drink tea varieties, with focus markets including South Africa and Nigeria. The company’s managing director Albert Otochi said the firm is set to leverage on the free market protocol to collaborate with key distributors in western and southern Africa to sell its teas at various retail outlets. Ketepa, which already has presence in North and Eastern African markets such as Egypt, South Sudan, Uganda and Tanzania has…

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