European retailer Viva Fresh secures US$10.86m to fund expansion

EUROPE – Viva Fresh, Kosovo’s largest retailer has secured €10 million (US$10.86m) in financing from the European Bank for Reconstruction and Development (EBRD) to support its expansion within and beyond the country. Viva Fresh intends to use the funds in financing the roll-out of new stores domestically and in neighbouring North Macedonia, supporting the growth and development of a modern retail market in Kosovo and elsewhere in the Western Balkans region. As part of the transaction, Viva Fresh and EBRD agreed on a comprehensive value-creation plan, supported by the Enterprise…

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