Kroger partners with PBFA in piloting plant-based meat retail concept

USA – The American retailing company, Kroger has teamed up with Plant Based Foods Association (PBFA) to test a plant-based meat concept within its conventional meat department in 60 stores. The retail concept will run in three states including Denver, parts of Indiana and Illinois for 20 weeks. The test is being conducted in partnership with Kroger’s data analytics subsidiary, 84.51° and will help determine the impact of plant-based and conventional meat sales and customer engagement. “We’re excited to team up with the Plant Based Foods Association to study this…

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Kroger agrees to sell Turkey Hill business to private equity firm Peak Rock

USA – Kroger has announced that it has reached an agreement to sell its beverages business, Turkey Hill to an affiliate of Texas based private equity firm, Peak Rock Capital for an undisclosed sum. As part of the agreement, the Peak Rock Capital affiliate will continue to operate the Turkey Hill business out of its large Conestoga, Penn., facility with its nearly 800 full-time, part-time and seasonal associates and under the same recognizable Turkey Hill brand. Turkey Hill produces a full line of popular iced teas, fruit drinks, milk, frozen…

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Kroger and Home Chef meals roll out in-store meal kits in select locations

USA – Kroger, an American retailing company, and meal kit and food delivery company Home Chef, have announced the launch of weekly rotating in-store meal kits at Kroger Family of Stores in select locations. According to the company, it will roll out a limited market test of the new Home Chef Express product, a quick-cook meal kit ready to eat in about 15 minutes. Kroger and Home Chef are bringing even more variety and convenience to customers with the launch of these new in-store offerings, providing customers with an on-demand…

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Kroger grows delivery footprint by 50% after partnership with Instacart

USA – Kroger, an American retailing company, has expanded its same-day grocery delivery services through its partnership with Instacart, announcing a 50% delivery footprint after the partnership deal. According to FoodDive, the company announced it will add the service to 75 additional markets, including Atlanta, Nashville and Memphis, by late October. This expansion will grow Kroger and Instacart’s nationwide footprint by 50%, making the service available at more than 1,600 stores. Kroger and Instacart first announced their partnership in the fall of 2017 and expanded the service in March. The…

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Kroger and Nuro begin driverless grocery delivery tests in the US

USA – One of the largest supermarket chains in America, Kroger together with its technology partner Nuro have started testing driverless grocery delivery at a single Fry’s Food Store in Scottsdale, Arizona. The driverless deliveries are one of the strategies exerted by supermarket chains and general retailers including rival Walmart to lower high costs distribution to distant customers. According to Kroger Chief Digital Officer Yael Cosset, the test seeks to bring more customers the convenience of affordable grocery delivery and determine consumer demand for the service as well. The first…

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Kroger partners with Alibaba to sell groceries online across China

CHINA – Kroger, an American retailing company, has made plans to sell products on Chinese e-commerce site Alibaba, the latest decision in a series of initiatives to bolster its digital business. According to CNBC, Kroger will open an online storefront on Alibaba’s platform for international brands, Tmall Global, as its focus will include dietary supplements and private label products. There has been a growing interest in China for overseas nutrient products, fueled by the country’s increased focus on health and wellness and amid limited confidence in its own safety standards.…

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Supermarket chain Kroger launches personalized nutrition app

USA – The American retailer, Kroger Co. has unveiled a personalized nutrition mobile platform OptUp, a wellness app that provides customers with nutritional information on the produce they purchase at the grocery stores. With the app, customers can see product recommendations, scan, search items to find nutrition facts and product alternatives, and helps make healthier purchase decisions. It has key features including scoring groceries based on nationally-recognized dietary guidelines, personalised recommendations, reviewing one’s household OptUp score and add better-for-you options to your digital cart for curbside pickup or delivery. “The OptUp…

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Kroger announces US$17m investment in Northern Kentucky Distribution Center

USA – Kroger, an American retailing company, has announced a US$17 million investment in its distribution center on Mt. Zion Road in Florence, Kentucky located in Boone County, which will ramp up production at the facility and create 250 new jobs. According to the company, the 674,000-square-foot ambient distribution center currently employs 80 associates. It opened in October 2017 after Kroger’s US$60 million investment in the replenishment center to service the company’s direct-to-store distribution centers across the eastern half of the country, as well as Kroger’s growing ecommerce and digital…

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Kroger partners to trial a ‘driverless’ grocery delivery service in the US

USA – Kroger, one of the largest supermarket chains in the US in partnership with autonomous technology start up Nuro, is set to trial an on-demand autonomous grocery delivery service in the US beginning this year. With the use of Nuro’s autonomous vehicles, Kroger will allow customers to order their groceries through its ClickList ordering system or Nuro app to be delivered on the same day. Once an order is received, store employees are mandated to load the groceries into the temperature controlled compartments in Nuro’s self-driving cars and dispatch…

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Kroger buys Illinois-based meal kit Home Chef for US$700m

USA – Kroger Co., one of the largest supermarket chains in the US has acquired the weekly meal kit and food delivery company, Home Chef for an initial price of US$200 million but CNBC indicated that the value could go to as much as US$700 million over the next five years if certain conditions including “significant” growth of in-store and online meal kit sales This is one of its latest moves to increase availability of its meal kits in grocery stores even as grocery delivery services move to online platforms…

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