Bacardi, Manchester Distillery expand alcoholic beverage portfolios with new product launches

EUROPE – Alcoholic beverages giant Bacardi and its much smaller rival Manchester Distillery have introduced new products to expand their respective alcoholic beverage portfolios. Bacardi which is one of the one of the largest privately held, family-owned spirits company in the world has introduced three new ready-to-drink (RTD) offerings, expanding its Martini portfolio. These include Martini Fiero & Tonic and Bacardi, Martini Non-Alcoholic Vibrante & Tonic, and Martini Non-Alcoholic Floreale & Tonic. Martini Fiero & Tonic is described as a “perfectly balanced” drink featuring vibrant citrus notes of Murcia orange…

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